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Automated Loop Returns High-Return SKU Watchlist

Every Monday, WebRun opens Loop Returns, calculates the return rate for each SKU over the past 30 days, identifies products above your defined threshold, and logs them to an Airtable watchlist with return volume, top reasons, and a week-over-week trend so your merchandising team can investigate root causes and act.

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Runs on WebRun · Strict Lockdown policy
Every Monday at 9:00 AM WebRunorchestrates each step
1 Loop Returns calculate return rates by SKU
2 Airtable log high-return SKUs to watchlist
In short

How do I automatically identify and track SKUs with high return rates each week?

WebRun opens Loop Returns every Monday, calculates the 30-day return rate for each SKU, and identifies products above your defined threshold. High-return SKUs are logged in Airtable with return volume, top reason, and a week-over-week trend flag, giving your merchandising team a ready-to-act watchlist before margin erosion compounds.

  • High-return SKUs surface weekly before they drag margins into the red
  • Escalating SKUs are flagged with a week-over-week rate increase alert
  • Merchandising team has a ready-to-act Airtable watchlist every Monday

Built for ecommerce brands · DTC retailers · Shopify merchants · merchandising and buying teams

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.loopreturns.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Loop Returns - calculate return rates by SKU
    loopreturns.com
    WebRun in Loop Returns: calculate return rates by SKU
    WebRun opens Loop Returns to calculate return rates by SKU.
    • Open Loop Returns and navigate to returns data filtered to the past 30 days
    • Calculate the return rate for each SKU: returns divided by orders
    • Filter to SKUs above the return-rate threshold you have set
    • Capture SKU, return volume, top return reason, and week-over-week rate change for each

    Done when All SKUs above the return-rate threshold are identified with their trend data.

  3. 2
    Airtable - log high-return SKUs to watchlist
    airtable.com
    WebRun in Airtable: log high-return SKUs to watchlist
    WebRun opens Airtable to log high-return SKUs to watchlist.
    • Update the High Return SKU Watchlist in Airtable with today's data
    • Add or update a record for each flagged SKU with return rate, volume, and top reason
    • Mark SKUs with a week-over-week increase of more than five percentage points as escalating

    Done when The Airtable watchlist reflects this week's high-return SKUs with escalation flags.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.loopreturns.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
SKU watchlist · Airtable
OutputWhat each run produces - A weekly Airtable watchlist of high-return-rate SKUs with return rate, volume, top reason, and week-over-week trend, with escalating SKUs flagged.
Spreadsheet
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does it pull down or discontinue any SKU automatically?

No. WebRun only logs high-return SKUs to the Airtable watchlist. All merchandising decisions such as listing changes, markdowns, or discontinuations are made by your team.

How is the return-rate threshold set?

You define the threshold during setup, for example any SKU above a 15 percent return rate. WebRun applies that threshold each Monday and flags SKUs that exceed it.

What if the same SKU has been on the watchlist for multiple weeks?

The Airtable record is updated each week rather than duplicated, so you can see whether the rate is improving, holding steady, or escalating over time.

Keep going

Related templates

Automated Loop Returns Customer Status Update Drafts
Every morning, WebRun checks Loop Returns for returns that have changed status overnight, drafts a status update email for each customer, and queues them in Gmail as unsent drafts for your team to review and send.
Loop Returns›Gmail
Automated Loop Returns Daily Digest
Every morning, WebRun opens Loop Returns, summarizes the previous day's return volume, resolution mix, and top reasons, and posts a concise digest to Slack so your ops team starts the day informed.
Loop Returns›Slack
Automated Loop Returns Exchange Upsell Digest
Every morning, WebRun scans Loop Returns for open return requests and flags customers who are eligible for an exchange upsell, then logs them to a Google Sheet so your CX team can follow up.
Loop Returns›Google Sheets

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