Wherefour Automated Customer Reorder Reminders
Every Monday, WebRun opens Wherefour, calculates each customer's average reorder frequency from their order history, identifies accounts that are due for a reorder this week or next, and drafts a personalized reorder reminder email in Gmail for each one. For customers on a recurring Stripe payment plan, it also checks that their billing is active before the reminder goes out.
How do I automatically remind food manufacturing customers to reorder before they run out?
Every Monday, WebRun calculates each customer's average reorder cycle from Wherefour order history, identifies accounts due for replenishment this week, checks recurring billing status in Stripe, and drafts a personalized reorder reminder email in Gmail per customer. Sales reps review and send the drafts so customers are prompted to reorder before they run out or turn to a competitor.
- Reps reach out to customers before they run out, not after they call with an urgent order
- Reorder timing is based on each customer's real order cycle, not a generic schedule
- Customers with billing issues are flagged so reps address payment before sending a reorder prompt
Built for food manufacturers · beverage producers · co-packers · sales reps · account managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.wherefour.comin a real browser with your saved login - no setup, no API keys. -
1
Wherefour - calculate reorder frequency and identify due accounts
wherefour.com
WebRun opens Wherefour to calculate reorder frequency and identify due accounts. - Open Wherefour and navigate to customer order history
- For each active customer, calculate the average number of days between their last three orders
- Identify customers whose last order was placed more than 80% of their average cycle ago
- Capture customer name, contact email, last order date, average cycle length, and top ordered SKUs
Done when All customers due for a reorder this week or next are identified with their order cycle and top SKUs.
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2
Stripe - verify recurring billing status for plan customers
stripe.com
WebRun opens Stripe to verify recurring billing status for plan customers. - For customers with a recurring subscription or standing order in Stripe, check that their payment method is active and not past due
- Flag any customer with a billing issue so the rep can address payment before sending a reorder prompt
Done when Each due-for-reorder customer has a billing status check from Stripe.
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3
Gmail - draft personalized reorder reminder for rep review
gmail.com
WebRun opens Gmail to draft personalized reorder reminder for rep review. - Draft a personalized reorder reminder email for each customer due for a reorder
- Reference their last order date, average cycle, and top SKUs in the email body
- For customers with a billing flag from Stripe, add a note to the draft for the rep to address payment first
- Leave all drafts unsent in Gmail for the assigned rep to review and send. Do not send automatically.
Done when A review-ready draft reorder reminder email exists in Gmail for every customer due for a reorder this week.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send reorder reminder emails to customers without rep approval?
No. Every reorder reminder is drafted in Gmail and left for the assigned sales rep to review and send. No email goes to a customer until a human approves it.
How does it calculate when a customer is due for a reorder?
It calculates the average number of days between the customer's last three orders in Wherefour and flags the account once that interval has passed 80% of completion, giving reps a comfortable lead time to reach out before the customer runs out.
What if a customer's order frequency is irregular?
For customers with fewer than three orders or a high variance in order frequency, WebRun notes the irregularity in the draft and includes all available order history so the rep can use their judgment on the timing.
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