Reach aging water heater customers before they call a competitor
Every Monday, WebRun opens Housecall Pro, finds completed water heater installation jobs from 8 to 12 years ago, drafts a proactive replacement outreach email for each homeowner, and posts your sales team a Slack list of the best replacement opportunities this week.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I proactively reach customers whose water heaters are aging?
Every Monday, WebRun scans Housecall Pro for water heater installations from 8 to 12 years ago, drafts a personalised replacement outreach email in Gmail for each homeowner, and posts your sales team a prioritised Slack list of the best opportunities. All emails are left unsent for review before any message reaches a customer.
- Homeowners with aging units hear from you before an emergency forces them to call anyone
- Sales team gets a ranked prospect list every Monday with no manual research
- No outreach email goes out without a human review
Built for plumbing contractors · residential plumbers · field service sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.housecallpro.comin a real browser with your saved login - no setup, no API keys. -
1
Housecall Pro - find aging water heater installs
housecallpro.com How to Automate Housecall Pro
WebRun opens Housecall Pro to find aging water heater installs. - Open Housecall Pro and filter completed jobs by type: water heater installation
- Find jobs completed 8 to 12 years ago, where a standard tank unit would be nearing end of life
- Capture the customer name, address, unit type, install date, and any notes on the unit brand or size
- Skip customers who have already had a replacement job or who have a follow-up scheduled
Done when A list of homeowners with water heaters in the replacement window is ready with full job details.
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2
Gmail - draft replacement outreach
gmail.com How to Automate Gmail
WebRun opens Gmail to draft replacement outreach. - Draft a friendly, informative outreach email for each homeowner noting how long they have had their current unit
- Mention the benefits of upgrading now, such as energy savings and avoiding an emergency breakdown
- Include a soft call to action to book a free assessment or get a quote
- Leave all drafts unsent in Gmail for the office manager to review before sending
Done when A personalised draft outreach email is queued in Gmail for every homeowner on the list.
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3
Slack - alert sales team to top opportunities
slack.com How to Automate Slack
WebRun opens Slack to alert sales team to top opportunities. - Post a ranked list to the sales channel showing this week's best replacement opportunities with customer names and install dates
- Flag any unit over 10 years old as high priority
Done when Sales team has a prioritised list of water heater replacement prospects in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email homeowners without my approval?
No. Every outreach email is drafted and left unsent in Gmail. Your office manager reviews each one before it is sent, so no message reaches a customer without a human check.
How does it decide which water heaters are aging?
It reads the install date from each completed water heater job in Housecall Pro and flags units that are 8 to 12 years old, the typical replacement window for a tank unit. You can adjust that range in WebRun settings.
What if the customer already replaced their unit with another plumber?
WebRun checks Housecall Pro for any newer water heater job at the same address and skips that customer automatically. If the replacement happened elsewhere and is not in your records, the draft email still gets created but you can discard it during review.
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