Automated Uniform Reorder Win-Backs
Every week, WebRun opens The Uniform Solution, finds customers whose typical reorder cycle has passed without a new purchase, logs each lapsed customer in a Google Sheet, and drafts a personalized win-back email in Gmail for you to review and send.
How do I win back customers who are overdue for a uniform reorder?
WebRun reviews customer purchase history in The Uniform Solution every week and finds customers whose usual reorder cycle has lapsed. It logs them in a Google Sheet and drafts a personalized win-back email in Gmail referencing their last purchase and sizes, left unsent for your review, so repeat buyers get a timely nudge to reorder.
- Repeat buyers get nudged when their reorder is due
- Every win-back email is drafted for a human to send
- Lapsed customers are surfaced from history, not guessed
Built for uniform retailers · scrubs stores · school uniform shops · workwear stores
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.theuniformsolution.comin a real browser with your saved login - no setup, no API keys. -
1
The Uniform Solution - find lapsed reorder customers
theuniformsolution.com
WebRun opens The Uniform Solution to find lapsed reorder customers. - Open The Uniform Solution and review customer purchase history
- Identify customers whose usual reorder interval has passed with no recent order
- Capture what they last bought, the sizes, and how long ago
Done when Every customer overdue for a reorder is identified with their history.
-
2
Google Sheets - log the win-back list
google.com
WebRun opens Google Sheets to log the win-back list. - Open the win-back sheet
- Add a row per lapsed customer with last purchase, sizes, and days since last order
- Mark whether a win-back email has been drafted
Done when Every lapsed customer is logged with their last purchase.
-
3
Gmail - draft a win-back email
gmail.com
WebRun opens Gmail to draft a win-back email. - Draft a warm, personalized win-back email referencing what they last bought and their sizes
- Keep it helpful, not pushy, and mention easy reordering
- Leave every email as a draft for you to review. Never send to a customer on its own
Done when A win-back email is drafted for every lapsed customer, all left unsent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without me?
No. WebRun drafts each win-back email in Gmail and leaves it unsent. You review and send it yourself, so no customer is contacted without your approval.
How does it know a customer is due?
It reads purchase history in The Uniform Solution and compares each customer's typical reorder interval to today, so only those genuinely overdue for a fresh order land on the list.
Can it personalize each email?
Yes. WebRun references the customer's last purchase and sizes, so each draft feels like a helpful reminder about their own uniforms rather than a generic marketing blast.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.