Automated Lightspeed Loyalty Points Expiry Reminders
Every Monday, WebRun opens Lightspeed Retail, finds customers with loyalty points expiring in the next 30 days, and creates a draft campaign in Mailchimp with personalized reminder emails for your team to review and launch before customers lose their rewards.
How do I automatically remind customers about expiring loyalty points in Lightspeed?
WebRun opens Lightspeed Retail every Monday, finds customers with loyalty points expiring within 30 days, and builds a personalized draft email campaign in Mailchimp with each customer's name, points balance, and expiry date. Your team reviews and launches the campaign before any email reaches a customer, protecting opt-out preferences automatically.
- Customers with expiring points get a timely reminder before they lapse
- Draft campaigns are ready for review each Monday without manual list-building
- Repeat visits increase as customers come in to redeem points before the deadline
Built for retail store owners · loyalty program managers · boutique retailers · gift shop owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
retail.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed - find customers with expiring loyalty points
lightspeedhq.com
WebRun opens Lightspeed to find customers with expiring loyalty points. - Open Lightspeed Retail and navigate to Customers then Loyalty
- Filter for customers with active points that expire within the next 30 days
- Capture customer name, email, points balance, points value in dollars, and expiry date
- Exclude customers who have opted out of marketing emails
Done when Every customer with loyalty points expiring within 30 days is listed with their balance and expiry date.
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2
Mailchimp - draft the loyalty expiry reminder campaign
mailchimp.com
WebRun opens Mailchimp to draft the loyalty expiry reminder campaign. - Create a draft email campaign in Mailchimp addressed to the expiring-points segment
- Personalize each email with the customer's first name, their points balance, and the expiry date
- Include a call to action encouraging them to visit before their points expire
- Leave the campaign as a draft for your team to review, finalize, and schedule before sending
Done when A Mailchimp draft campaign is ready with personalized loyalty expiry reminders. No emails have been sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send loyalty reminder emails to customers automatically?
No. WebRun creates a Mailchimp draft campaign for your team to review and schedule. No customer receives an email until a staff member approves and launches the campaign from inside Mailchimp.
How does it know each customer's exact loyalty balance?
It reads the loyalty points balance and expiry date stored on each customer record in Lightspeed Retail. If your loyalty program is managed through a third-party integration, check that points data is syncing to Lightspeed before setup.
Can it run closer to the expiry date for last-chance reminders?
Yes. Set a second run with a 7-day window and WebRun will create a second draft campaign targeting only the customers whose points expire that week, giving you a last-chance nudge to send alongside the 30-day reminder.
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