Draft winback emails for lapsed customers in Lightspeed
Every Monday, WebRun opens Lightspeed Retail, identifies customers who have not made a purchase in 90 or more days, and drafts a personalized winback email in Gmail for each one, ready for your team to review and send to bring lapsed buyers back in-store.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically draft winback emails for lapsed customers in Lightspeed?
WebRun opens Lightspeed Retail every Monday, finds customers who have not purchased in 90 or more days, and drafts a personalized winback email in Gmail for each one. Opt-out customers are skipped automatically. Every draft waits for your team to review and send, so no lapsed customer is contacted without human approval.
- Lapsed customers receive a personalized winback offer without manual research
- Opt-out customers are skipped automatically on every run
- Weekly batches keep outreach volume manageable and quality high
Built for retail store owners · boutique retailers · retail marketing managers · gift shop owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
retail.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed - find customers with no purchase in 90-plus days
lightspeedhq.com How to Automate Lightspeed
WebRun opens Lightspeed to find customers with no purchase in 90-plus days. - Open Lightspeed Retail and navigate to Customers
- Filter for customers whose last purchase date is 90 or more days ago and who have a valid email on file
- Capture customer name, email, last purchase date, and their most recently purchased product category
- Limit to a manageable batch, for example 20 customers per week, to keep outreach volume controlled
- Exclude customers who have opted out of marketing communications
Done when Up to 20 lapsed customers are identified with their contact details and last purchase category.
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2
Gmail - draft personalized winback emails for review
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized winback emails for review. - Draft a personalized winback email for each customer, referencing their name and the category they last bought from
- Include a friendly message inviting them back with your current offers or news
- Save each as a Gmail draft for your team to review, personalize further, and send
- Never send any winback email automatically: leave all drafts for human approval
Done when A Gmail draft winback email exists for every lapsed customer in this week's batch. No emails have been sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without my approval?
No. Every winback email is saved as a Gmail draft for your team to review and send. No customer receives a message until a staff member reads and approves it, protecting both your brand and customer trust.
How does it know which customers have opted out of marketing?
WebRun checks the marketing opt-out flag stored on each customer record in Lightspeed. Customers who have unsubscribed are excluded automatically from every winback batch.
Can the winback email mention a specific offer or discount?
Yes. Give WebRun an offer to include, such as 10% off their next visit, and it will weave it into every draft. Your team can adjust the offer per customer before sending if needed.
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