Win back loyalty customers before they drift away
Every Monday, WebRun opens GoFrugal, finds loyalty members who haven't bought in a while, drafts a personalised WhatsApp winback message with a relevant offer for each, holds every message unsent, and emails your marketing team the full batch to review and release.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I win back lapsed loyalty customers automatically?
WebRun finds your lapsed GoFrugal loyalty members every Monday, those with no purchase in 60 or 90 days, and drafts a personalised WhatsApp winback message with an offer for each. It ranks the batch by lifetime value and emails it to your marketing team to review, so no message reaches a customer until a person approves it.
- Lapsed members re-engaged before they churn for good
- Every winback message personalised to tier and history
- Nothing sent to a customer without a person's approval
Built for retail marketers · loyalty program managers · supermarket chains · store owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.gofrugal.comin a real browser with your saved login - no setup, no API keys. -
1
GoFrugal - find lapsed loyalty members
gofrugal.com How to Automate GoFrugal
WebRun opens GoFrugal to find lapsed loyalty members. - Open GoFrugal and pull loyalty members with no purchase in your lapsed window, say 60 or 90 days
- Note each member's tier, lifetime spend, and favourite category
- Rank the list by lifetime value so your best customers come first
Done when Every lapsed loyalty member is listed with their tier and lifetime value.
-
2
WhatsApp - draft winback messages
whatsapp.com How to Automate WhatsApp
WebRun opens WhatsApp to draft winback messages. - Draft a personalised winback message for each member with a relevant offer
- Match the tone and offer style to your usual loyalty campaigns
- Leave every message unsent as a draft. Never message a customer without your review
Done when A draft winback message sits ready for every lapsed member.
-
3
Gmail - send the batch for review
gmail.com How to Automate Gmail
WebRun opens Gmail to send the batch for review. - Email your marketing team the full batch of drafted winback messages
- Sort the email by lifetime value so your highest-value members are reviewed first
- Wait for your team's approval before anything is sent to a customer
Done when Your marketing team has the full winback batch ready to approve and release.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it message lapsed customers without me?
No. Every winback message is drafted and left unsent. WebRun emails your marketing team the full batch, and nothing reaches a customer until someone on your team approves and releases it.
How does it decide who counts as lapsed?
It reads each loyalty member's last purchase date in GoFrugal against the lapsed window you set, typically 60 or 90 days, so anyone who has bought recently never makes the list.
What offer does it put in the message?
Whatever you tell it to use, a discount, a bonus points offer, or a plain check-in. Give WebRun your usual winback offer and it will match it to each member's tier and history.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.