Automated Driveway Season Campaigns
Every Monday during driveway season, WebRun opens Bitumio, builds a segment of past residential customers due for resealing, drafts a seasonal campaign in Mailchimp, and posts the segment and draft to Slack for a human to review and send.
How do I run a seasonal driveway campaign to past customers?
WebRun fills driveway season from your warm list. Each Monday it opens Bitumio, segments past residential customers due for a reseal, drafts a seasonal campaign in Mailchimp with an early-booking offer, and hands the segment and draft to Slack for approval, so a human sends a targeted campaign instead of blasting the whole list.
- Driveway season fills from customers who are genuinely due
- Campaigns are personalized from real prior job history
- Nothing sends to homeowners until a human approves it
Built for residential sealcoating · driveway paving contractors · asphalt maintenance marketers · pavement sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.bitumio.comin a real browser with your saved login - no setup, no API keys. -
1
Bitumio - build the driveway segment
bitumio.com
WebRun opens Bitumio to build the seasonal driveway segment. - Open Bitumio and pull residential driveway customers from past seasons
- Select homeowners due for a reseal or crack repair based on last service date
- Capture name, address, and prior scope so the campaign can be personalized
Done when A seasonal segment of due residential customers is built from Bitumio.
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2
Mailchimp - draft the campaign
mailchimp.com
WebRun opens Mailchimp to draft the seasonal campaign for review. - Load the segment into Mailchimp as an audience for the season
- Draft a seasonal driveway campaign with an early-booking offer and clear call to action
- Leave the campaign as a draft for a human to review and send. Never send to the list on its own
Done when A seasonal driveway campaign is drafted in Mailchimp against the segment.
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3
Slack - hand off for review
slack.com
WebRun opens Slack to hand off the campaign for review. - Post the segment size, the offer, and a link to the draft campaign in Slack
- Note who is included so a human can spot-check before it goes out
- Keep it internal, the campaign is only sent after a human approves it
Done when The segment and draft campaign are handed off in Slack for approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email my whole customer list without me?
No. WebRun drafts the Mailchimp campaign and hands it off in Slack for review. A human spot-checks the segment and sends it, so nothing reaches homeowners automatically.
How does it choose who to include?
It reads past residential jobs in Bitumio and segments homeowners due for a reseal or crack repair by last service date, so the campaign targets driveways that are genuinely ready.
Can it personalize the campaign?
Yes. WebRun pulls each homeowner's name, address, and prior scope so the draft can reference their driveway and include a relevant early-booking offer.
Related templates
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