Inntopia Automatic Lead Intake and Routing
When a new inquiry arrives in Inntopia, WebRun reads the party size, dates, and product interest, scores the lead, logs it to a Google Sheet, and pings the right sales rep in Slack with a summary so every booking opportunity gets a fast human response.
How do I automatically route new ski resort inquiries to the right sales rep?
WebRun monitors Inntopia for new lodging and group inquiries, reads the party size, dates, and product interest, then scores the lead and logs it to a Google Sheet. Within minutes, the right sales rep gets a Slack ping with full context, so every resort inquiry reaches a human before it goes cold.
- New inquiries reach the right rep within minutes, not hours
- Every lead is scored and logged automatically with no manual data entry
- High-value group bookings are flagged and escalated to managers on arrival
Built for ski resort sales teams · resort reservations managers · group sales coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
corp.inntopia.comin a real browser with your saved login - no setup, no API keys. -
1
Inntopia - read new inquiry details
corp.inntopia.com
WebRun opens Inntopia to read new inquiry details. - Open Inntopia Marketing Cloud and find the newest unrouted inquiry
- Read party size, requested dates, product interest (lodging, lift tickets, lessons), and contact details
- Note the estimated booking value based on party size and stay length
Done when All details for the new inquiry are captured and ready to score.
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2
Google Sheets - log and score the lead
google.com
WebRun opens Google Sheets to log and score the lead. - Open the resort lead tracker sheet and add a new row for this inquiry
- Record name, contact, dates, party size, product interest, and estimated value
- Assign a priority tier: high (groups of 10 or more or multi-night lodging), medium, or low
Done when The lead is logged and scored in the tracker sheet.
-
3
Slack - ping the right sales rep
slack.com
WebRun opens Slack to ping the right sales rep. - Look up the rep assigned to the inquiry type (group sales, lodging, day-trip)
- Post a short summary to the rep: name, dates, party size, priority, and a link to the Inntopia record
- For high-priority leads, also post to the sales-alerts channel so a manager sees it
Done when The right rep has a Slack notification with full context on the new lead.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact the guest directly?
No. WebRun only alerts your internal sales rep in Slack and logs the lead in your sheet. It never emails or messages the guest on its own.
How does it decide which rep to route to?
It matches the inquiry type to your routing rules: group bookings go to group sales, lodging-only to the reservations team, and day-trip packages to the front desk rep you configure.
What if the inquiry is missing key details?
WebRun logs whatever information is available, flags the row as incomplete in the sheet, and still alerts the rep so they can follow up with the guest directly.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.