Inntopia Automated Season Pass Holder Onboarding
When a new season pass is sold in Inntopia, WebRun reads the pass type and guest details, drafts a personalized welcome email in Gmail with resort arrival tips and season highlights, and adds the new holder to the appropriate Mailchimp onboarding sequence for their pass tier.
How do I automatically welcome new ski resort season pass holders when they purchase?
When a new season pass is purchased in Inntopia, WebRun immediately drafts a personalized welcome email in Gmail tailored to the pass type and whether the guest is a first-timer or returning holder. It also enrolls them in the correct Mailchimp pre-season sequence so the right content reaches them automatically throughout the season.
- Every new pass holder receives a personalized welcome within minutes of purchase, not days
- Pass-type-specific content means family pass holders and adult pass holders get relevant tips
- Mailchimp enrollment is automatic so no pass holder falls through the onboarding sequence
Built for ski resort marketing teams · resort guest experience coordinators · season pass program managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
corp.inntopia.comin a real browser with your saved login - no setup, no API keys. -
1
Inntopia - detect new season pass purchase
corp.inntopia.com
WebRun opens Inntopia to detect new season pass purchase. - Open Inntopia and find new season pass purchases in the last hour
- Read the guest name, email, pass type (adult, child, senior, family), and any add-ons purchased
- Note whether this is a first-time pass holder or a returning guest based on their Inntopia profile
Done when New pass holder details and pass type are captured for personalization.
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2
Gmail - draft personalized welcome email
gmail.com
WebRun opens Gmail to draft personalized welcome email. - Draft a welcome email addressed to the new pass holder by name
- Include pass-type-specific tips: parking, first-day checklist, lesson booking link, and resort app download
- Note whether they are a first-timer versus returning guest and tailor the opening line accordingly
- Save as a draft for staff review before sending
Done when A personalized welcome Gmail draft is ready for staff review for each new pass holder.
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3
Mailchimp - add to pass-tier onboarding sequence
mailchimp.com
WebRun opens Mailchimp to add to pass-tier onboarding sequence. - Add the new pass holder to the correct Mailchimp onboarding audience segment based on their pass tier
- Enroll them in the pre-season onboarding email sequence for their tier
- Tag them as a first-timer or returning guest so future campaigns can be targeted accordingly
Done when The new pass holder is enrolled in the right Mailchimp onboarding sequence.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the welcome email automatically when a pass is purchased?
No. WebRun creates a Gmail draft for staff to review and send. The Mailchimp sequence enrollment is automatic, but the personal welcome email requires a human to approve before it reaches the guest.
Can it handle different welcome content for different pass types?
Yes. Configure a template per pass tier during setup (adult, family, senior) and WebRun selects the matching template, personalizing it with the guest name and their specific add-ons.
What if the guest already has an Inntopia profile from a previous season?
WebRun reads the guest's profile history and adjusts the draft to recognize returning guests by name, so long-time pass holders receive a welcome-back message rather than a first-timer introduction.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.