Muck Rack Automated Embargo Lift Reminders
Every morning, WebRun opens Muck Rack, reviews every pitch and story under embargo, cross-checks the lift date against a Google Sheet calendar, and posts a Slack reminder for anything lifting today or tomorrow, with the client, outlet, and exact time.
How do I make sure my team never misses a press embargo lift time?
Every morning, WebRun checks the embargo calendar in Google Sheets against active pitches in Muck Rack, flags any embargo lifting within 24 hours with the client, outlet, and exact time, and posts the list to Slack. It never pitches or publishes anything itself, so the team always acts on the reminder.
- No embargo lift time is missed because the calendar is checked every morning
- The team gets a same-day reminder instead of relying on memory
- Embargoes with no confirmed lift time are flagged before they become a problem
Built for PR agencies · communications teams · publicists · media relations managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/dashboardin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - check pitches under embargo
muckrack.com
WebRun opens Muck Rack to check pitches under embargo. - Open Muck Rack and review pitches and coverage tagged as under embargo
- Note the agreed lift date and time for each
- Flag any embargo missing a confirmed lift time
Done when Every active embargo has a confirmed or flagged lift date and time.
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2
Google Sheets - track lift dates
google.com
WebRun opens Google Sheets to track lift dates. - Open the embargo calendar sheet
- Update each row with the client, outlet, story, and lift date and time
- Sort the sheet by soonest lift time
Done when The embargo calendar reflects every active embargo, soonest first.
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3
Slack - remind the team on time
slack.com
WebRun opens Slack to remind the team on time. - Post a reminder for any embargo lifting today or within 24 hours
- Include the client, outlet, and exact lift time
- Flag embargoes with no confirmed lift time so the team can chase it
Done when The team has a same-day reminder for every embargo lifting soon.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it publish or pitch anything when the embargo lifts?
No, it only reminds your team. WebRun never sends a pitch, publishes a post, or contacts a journalist on its own. It flags the lift time so a person can act on it.
What if an embargo date changes?
It reads the live embargo calendar each morning, so any updated lift date or time is picked up on the next run automatically.
How far ahead does it warn the team?
It flags anything lifting within 24 hours, so the reminder lands the day before or the morning of the lift, in time for the team to prepare.
Related templates
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