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Automated Pool Service Review Requests

Every evening, WebRun reviews the day's completed service visits in Skimmer, identifies first-time customers and any visits marked as resolved or completed successfully, drafts a review request for each eligible customer, queues the messages for your approval, and posts a daily count to Slack.

Runs on WebRun · Strict Lockdown policy
Every night at 7:00 PM WebRunorchestrates each step
1 Skimmer identify completed visits eligible for review requests
2 Gmail draft review request messages
3 Slack post daily review request summary
In short

How do I automatically ask pool service customers for reviews after each visit?

Every evening, WebRun reviews completed visits in Skimmer, identifies customers eligible for a review request based on visit outcome and prior ask history, and drafts a short, friendly message in Gmail with a link to your review platform. Drafts are held for your approval, ensuring only the right customers are asked at the right time.

  • Review requests sent while the visit is still fresh, maximizing response rates
  • Customers asked no more than once every 60 days, preventing fatigue
  • A Slack count tracks weekly review request volume for performance monitoring

Built for pool service companies · pool route operators · pool maintenance businesses · local service businesses building reviews

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.getskimmer.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Skimmer - identify completed visits eligible for review requests
    getskimmer.com
    WebRun in Skimmer: identify completed visits eligible for review requests
    WebRun opens Skimmer to identify completed visits eligible for review requests.
    • Open Skimmer and pull today's completed service visits
    • Identify customers eligible for a review request: completed visits with no open issues or complaints
    • Prioritize first-time customers and accounts with a recently resolved repair or equipment issue
    • Exclude customers already asked for a review in the past 60 days

    Done when A list of eligible customers for review requests exists, excluding recent asks.

  3. 2
    Gmail - draft review request messages
    gmail.com
    WebRun in Gmail: draft review request messages
    WebRun opens Gmail to draft review request messages.
    • Draft a short, friendly review request for each eligible customer
    • Include a direct link to your Google Business profile or preferred review platform
    • Keep the message genuine and personal, referencing today's service visit
    • Leave every draft unsent for your review - do not send without approval

    Done when A draft review request exists in Gmail for every eligible customer from today's visits.

  4. 3
    Slack - post daily review request summary
    slack.com
    WebRun in Slack: post daily review request summary
    WebRun opens Slack to post daily review request summary.
    • Post a daily summary to the team channel noting how many review requests were drafted
    • Include a running weekly count to track review request volume

    Done when The team has today's review request count in Slack.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.getskimmer.com
ScheduleRuns automatically on this cadence
Every night at 7:00 PM
DeliveryHow each run's result reaches you
Review request drafts · Slack
OutputWhat each run produces - Gmail drafts for every eligible customer from today's completed visits plus a Slack daily count for tracking review request volume.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it send review requests to customers automatically?

No. Every review request is drafted in Gmail and held for your approval before anything is sent to the customer.

How does it avoid asking the same customer twice?

It tracks when each customer was last asked and excludes anyone asked within the past 60 days, so customers are never bombarded.

Which review platform does it link to?

You provide your preferred review platform link, typically Google Business, and WebRun includes it in every draft. You can use any platform that accepts direct review links.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.