Automated Etsy Daily Order Fulfillment Digest
Every morning, WebRun opens Etsy and identifies all orders that are unpaid, unshipped, or approaching their estimated ship date, cross-checks whether any item is linked to a high-engagement Marmalead keyword that makes late dispatch especially costly to your search ranking, logs the list in Google Sheets, and posts a prioritised fulfillment digest to Slack.
How do I automatically get a daily Etsy order fulfillment to-do list?
Every morning, WebRun checks Etsy for all unshipped and overdue orders, uses Marmalead to flag any high-demand listings where late dispatch carries extra risk, logs the full list in Google Sheets, and posts a prioritised dispatch digest to Slack. You ship each order yourself and the list clears automatically when you mark it done in Etsy.
- Zero late shipments slipping through on busy production days
- High-demand orders prioritised automatically to protect search ranking
- A running fulfillment log in Sheets for tracking dispatch performance over time
Built for Etsy sellers · handmade shop owners · craft business owners · made-to-order Etsy sellers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.etsy.com/your/shops/me/ordersin a real browser with your saved login - no setup, no API keys. -
1
Etsy - find unshipped and overdue orders
WebRun opens Etsy to find unshipped and overdue orders. - Open Etsy Shop Manager and navigate to Orders and Delivery
- Filter to orders with status Paid but not yet shipped, ordered by estimated ship date ascending
- Capture order number, buyer name, item, quantity, and ship-by date for each
Done when All unshipped orders are listed with their ship-by dates.
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2
Marmalead - flag high-demand listing urgency
WebRun opens Marmalead to flag high-demand listing urgency. - Look up the primary keyword for any listing with an order due to ship today
- Check the engagement score: high-engagement items get a priority flag because late dispatch risks review impact and repeat-buyer loss
- Add the priority flag to any order that contains a high-engagement listing
Done when Priority flags are applied to orders containing high-engagement listings.
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3
Google Sheets - log the fulfillment list
WebRun opens Google Sheets to log the fulfillment list. - Open the Daily Fulfillment log sheet
- Add a row for each unshipped order with order number, item, buyer, ship-by date, and priority flag
- Sort by ship-by date ascending with priority-flagged orders at the top
Done when The fulfillment list is logged in Google Sheets sorted by urgency.
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4
Slack - post the daily fulfillment digest
WebRun opens Slack to post the daily fulfillment digest. - Post the top 10 most urgent orders to Slack with order number, item, and ship-by date
- Mark priority orders with a label
- Include the total count of unshipped orders and a link to the Google Sheets log
Done when The fulfillment digest is posted to Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it mark orders as shipped in Etsy automatically?
No. WebRun reads your order status but never updates it. You mark each order as shipped in Etsy yourself after packing and posting it.
What if I already shipped an order but forgot to mark it in Etsy?
It will keep appearing in the digest until you mark it as shipped in Etsy. Update the order status and it drops off the next morning's list automatically.
Can it handle made-to-order items with longer production times?
Yes. It reads the ship-by date Etsy calculates based on your listed processing time, so made-to-order items appear on the correct day without any extra configuration.
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.