How to Automate Marmalead

Marmalead is the tab that opens before a listing gets written

Marmalead is a keyword research tool for Etsy sellers, and it exists because Etsy search is where a handmade business either gets found or does not.

A listing has a title, thirteen tags and a description, and what goes into them decides whether anybody sees the item at all. There is no other lever a small shop can pull that comes close. A listing surfacing for a phrase a hundred people type each week is a different business from one surfacing for a phrase nobody types.

So a seller opens Marmalead before writing the listing rather than after. They arrive with an idea, a linen apron, and leave with the words buyers actually use for it, how contested those words are, and a note that the term peaks in November.

It is the research desk of a business that has none, used by the person who is also the maker and the packer.

Research turns into work only when somebody retypes it

The research is the fast part. Doing something with it is not.

A shop with two hundred listings does not get retitled in an afternoon. Each has to be opened in Etsy, the new title pasted in, the tags replaced one at a time, the description adjusted, saved. Then nothing observable happens for a fortnight, because search takes its time.

So the seller checks. They open a private window, type the phrase, and scroll looking for their own listing, which cannot be done accurately and gets done anyway. They note it was on page two last month and is somewhere on page four now, or thinks it is.

Meanwhile the phrases move underneath. One that was quiet in July is contested by September. A competitor retitles and takes the slot. Research from three months ago is what gets acted on today, and nobody has an afternoon to redo it.

Marmalead

Positions checked the way a buyer sees them Where a listing actually sits for the terms you care about, run week after week instead of guessed at in a private window.

A rewrite queue instead of a feeling The listings graded lowest, gathered into a short worklist, so an hour of editing goes where it earns the most.

Seasonal terms flagged early A phrase that peaks in November raised in August, leaving three months to make, photograph and list for it.

Marmalead grades the listing it is given

Marmalead does the research far better than a seller can by hand, and any shop guessing at tags should use it.

Storm generates long lists of keyword ideas to keep or discard, so a search starts wider than what the maker already calls the product. Real Search Volume and Real Engagement go past how often a phrase is typed to how often buyers click, favourite and buy from the listings attached to it, because a busy term full of browsers is worth less than a quiet one full of buyers. Seasonality shows when a term peaks across the year, so a Christmas phrase gets worked on in August. Listing Grades give each listing a letter and the reasoning behind it, judged against Etsy's own Seller Handbook.

That is a good research tool, and nothing below is a criticism of it.

Its subject, though, is Etsy search. It studies phrases and grades listings against what Etsy recommends. What it does not do is open your shop and make the change, and what it cannot see is everything outside Etsy: what the same product does on your own site, what materials cost this month, or what the shop that outranked you on Friday changed in its title.

A keyword is only worth what the listing carrying it earns

Monday could start with the research already done and only the decisions left.

A weekly position check on the phrases that matter, run the way a buyer would run it, so a listing that slid off page one is a line on a list rather than a suspicion. The listings you retitled in March set against what they have sold since, so the change that worked and the one that did not are separated by evidence rather than memory. Terms flagged as they come into season, so the November phrase is on the bench in August.

The competitive side has the same shape. The three shops sitting above you for your best phrase, checked for what changed in their titles, prices and shipping times. Your own listings graded and the weakest gathered into a worklist, so the rewrite queue is ten items rather than a vague sense that the shop needs work.

The line falls where anything becomes public. Pulling research together, checking positions and building the worklist can run overnight. Rewriting a title, which is the shopfront, is the seller's decision and stays one.

The seller's job is choosing, not collecting

None of the gathering is skilled work. It is opening tabs, typing phrases, scrolling and writing down what was there, done every week by the person who also makes everything by hand.

WebRun is an AI agent that works a real Chrome browser, signed in as you. It opens Marmalead, Etsy search, a competitor's shop or your supplier's site, reads what each one shows, and hands back a short list: what moved, what slipped, what is coming into season, which listings are worth an hour.

It runs on your schedule in your own private environment, and you can watch a run and stop it. Listing changes are drafted and wait for you, because a title is the first thing a buyer reads.

The workflows below are already built, and each one names what it opens.