Automated Etsy Lapsed Buyer Win-Back Drafts
Every Monday, WebRun reviews your Etsy order history to find buyers who have not returned in over 90 days, checks Marmalead for trending keywords that might match their past purchases, and drafts a warm, personalised win-back email in Mailchimp for your approval before anything is sent.
How do I automatically create win-back emails for lapsed Etsy buyers?
Every Monday, WebRun checks your Etsy order history for buyers who have not returned in over 90 days, then uses Marmalead to find trending keywords matching their past purchases. It drafts a personalised win-back campaign in Mailchimp for your review, so you can re-engage lapsed customers with a timely, relevant message.
- Re-engage lapsed buyers with a relevant, trend-led message every week
- Campaign drafts ready in minutes instead of hours of manual research
- Zero risk of emailing unsubscribed contacts thanks to Mailchimp suppression
Built for Etsy sellers · handmade shop owners · craft business owners · Etsy repeat-buyer strategists
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.etsy.com/your/shops/me/ordersin a real browser with your saved login - no setup, no API keys. -
1
Etsy - identify lapsed buyers
etsy.com
WebRun opens Etsy to identify lapsed buyers. - Open Etsy Shop Manager and navigate to Orders
- Filter to orders placed more than 90 days ago with no repeat purchase since
- Collect each lapsed buyer's first name and the product category they purchased
Done when Lapsed buyers are identified with their purchase category and last order date.
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2
Marmalead - find trending keywords matching their purchases
marmalead.com
WebRun opens Marmalead to find trending keywords matching their purchases. - Look up trending keywords in each buyer's product category using Marmalead
- Identify one or two new or seasonal products that match their past interests
- Note the search-volume trend to confirm the angle is timely
Done when A relevant trending angle is identified for each lapsed buyer segment.
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3
Mailchimp - draft personalised win-back emails
mailchimp.com
WebRun opens Mailchimp to draft personalised win-back emails. - Create a draft campaign in Mailchimp targeting the lapsed-buyer segment
- Write a warm, personalised subject line and body that references their past purchase category and the trending product angle
- Save the campaign as a draft and do not schedule or send it yet
Done when A win-back campaign draft is saved in Mailchimp awaiting your review and approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back email to buyers without my approval?
No. Every win-back campaign is saved as a Mailchimp draft for you to review, edit, and schedule yourself. Nothing is sent until you approve it.
How does it decide who counts as a lapsed buyer?
It flags buyers whose most recent order is more than 90 days old with no subsequent purchase. You can adjust this window during setup - for example, 60 or 120 days.
What if a buyer has unsubscribed from my mailing list?
Mailchimp automatically suppresses unsubscribed contacts, so they will never appear in the draft campaign audience regardless of their order history.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.