Automated Etsy New Product Launch Checklist
When you trigger a new product launch, WebRun researches your product keyword in Marmalead, selects the highest-engagement tags, builds a step-by-step launch checklist in Google Sheets, and adds a go-live reminder to Google Calendar so your product launches at the optimal time.
How do I create an SEO-ready Etsy product launch checklist automatically?
When you trigger a new product launch, WebRun researches your product's keyword in Marmalead, selects the 13 highest-engagement tags, and builds a step-by-step SEO launch checklist in Google Sheets. It then verifies your Etsy draft listing against the checklist and adds a go-live reminder to Google Calendar so your product launches fully optimised.
- Every new listing goes live with the 13 highest-engagement Marmalead tags from day one
- No listing step overlooked with a structured Google Sheets checklist
- Launch at the right moment with a calendar-scheduled go-live reminder
Built for Etsy sellers · handmade shop owners · craft product makers · Etsy new seller setup
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
marmalead.comin a real browser with your saved login - no setup, no API keys. -
1
Marmalead - research keywords and tags
marmalead.com
WebRun opens Marmalead to research keywords and tags. - Open Marmalead and run a keyword search for the new product's core term
- Use the Storm tool to generate related keyword variations
- Select the top 13 tags by engagement score and note the recommended title phrasing
Done when A list of 13 recommended tags and a title draft are selected from Marmalead data.
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2
Google Sheets - build the launch checklist
google.com
WebRun opens Google Sheets to build the launch checklist. - Open the New Product Launch sheet
- Populate the checklist rows: keyword research complete, title drafted, all 13 tags entered, photos uploaded, pricing set against market range, description written, shipping profile set
- Mark each row as complete or pending based on current listing status
Done when The launch checklist is populated in Google Sheets with current completion status.
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3
Etsy - verify listing is ready to publish
etsy.com
WebRun opens Etsy to verify listing is ready to publish. - Open the draft listing in Etsy Shop Manager
- Verify that the title, tags, description, photos, and price are in place against the checklist
- Confirm the listing is saved as a draft and not yet published
Done when The Etsy draft listing is verified against all checklist items.
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4
Google Calendar - schedule the go-live reminder
calendar.google.com
WebRun opens Google Calendar to schedule the go-live reminder. - Create a calendar event for the planned launch date and time
- Set a reminder 30 minutes before go-live to do a final listing review
- Add a note to the event linking to the Google Sheets launch checklist
Done when A go-live reminder with a checklist link is saved in Google Calendar.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it publish the listing to Etsy automatically?
No. WebRun leaves the listing as a draft in Etsy. You publish it yourself when every checklist item is ticked, ensuring nothing goes live before it is ready.
How does Marmalead choose which tags to recommend?
It ranks keyword variations by engagement score, which reflects how often Etsy buyers interact with listings using that tag. Higher engagement means more buyer attention on your new listing.
Can I use this checklist for variations of an existing product too?
Yes. Trigger the workflow for each new variation or colourway and WebRun will research the specific keyword for that variant and build a dedicated checklist row for it.
Related templates
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