Automated Prenatal Care Gap Outreach Drafts
Every Monday, WebRun opens Maternity Neighborhood, compares each active prenatal client's visit history against standard prenatal care intervals by gestational week, identifies care gaps, drafts outreach messages in Mailchimp for staff review, and posts a gap summary to Slack.
How do I automatically identify prenatal clients with care gaps and prepare outreach?
WebRun opens Maternity Neighborhood every Monday, compares each active prenatal client's visit history against standard care intervals by gestational week, and flags clients overdue for a recommended visit. It posts a care-gap count to Slack and drafts outreach in Mailchimp for staff review. No message is sent without explicit staff approval.
- Care gaps are surfaced weekly before clients fall significantly behind their recommended schedule
- Outreach drafts are ready for one-click staff approval without manual chart review
- Gestational tier breakdown in Slack helps the care team prioritize the most vulnerable clients first
Built for birth centers · midwifery practices · prenatal care coordinators · freestanding birth centers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.maternityneighborhood.comin a real browser with your saved login - no setup, no API keys. -
1
Maternity Neighborhood - identify clients missing recommended visits
maternityneighborhood.com
WebRun opens Maternity Neighborhood to identify clients missing recommended visits. - Open Maternity Neighborhood and pull the active prenatal client list
- For each client, compare the date of their last visit against standard prenatal care intervals for their gestational week
- Flag clients who are overdue for a visit based on the recommended schedule: every 4 weeks through week 28, every 2 weeks through week 36, then weekly
Done when Every active prenatal client overdue for a recommended visit is identified with their gestational week and care gap.
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2
Slack - post care-gap summary to care team
slack.com
WebRun opens Slack to post care-gap summary to care team. - Post a care-gap summary to the care team Slack channel
- List the count of clients with gaps by gestational week tier (early, mid, late pregnancy)
- Note that outreach drafts are being prepared in Mailchimp for staff review before sending
Done when Care team has a Monday care-gap count in Slack with gestational week breakdown.
-
3
Mailchimp - draft outreach messages for staff review
mailchimp.com
WebRun opens Mailchimp to draft outreach messages for staff review. - Draft a care outreach email for each client with a care gap, personalized by gestational stage
- Include a gentle prompt to schedule their next visit, without referencing specific clinical findings
- Save each as a Mailchimp draft campaign for staff to review, personalize, and approve before any email is sent. Do not activate or send without explicit staff approval
Done when A Mailchimp draft outreach is ready for each care-gap client, pending staff approval to send.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email clients about their care gap without staff approval?
No. Every outreach message is saved as a Mailchimp draft and requires explicit staff approval before it is sent. No client receives a message until a staff member reviews and activates it.
Does the outreach email mention specific clinical findings or diagnoses?
No. The draft outreach is a gentle prompt to schedule the next visit, tailored by gestational stage but free of clinical specifics. PHI stays inside Maternity Neighborhood.
Which prenatal schedule does it use to define a care gap?
It uses the standard American College of Obstetricians and Gynecologists (ACOG) prenatal visit schedule: every 4 weeks through 28 weeks, every 2 weeks to 36 weeks, then weekly. Your midwives can adjust the thresholds in setup.
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