Automated Security Contract Lead Follow-Up
When a new contract lead is added to Belfry, WebRun reads the inquiry details, drafts a personalised follow-up email for your sales team to review and send, and posts a lead summary to your sales Slack channel so the team can prioritise and respond before the prospect moves on.
How do I automatically follow up with new security contract leads?
When a new contract inquiry is added to Belfry, WebRun captures the prospect and service details, drafts a personalised follow-up email for the sales team to review and send in Gmail, and posts a lead summary to the sales Slack channel so your team can respond before the prospect looks elsewhere.
- Every new inquiry has a draft follow-up email ready within hours of arriving
- Sales team sees all new leads in Slack before the business day starts
- Prospects receive a timely, personalised response instead of a generic auto-reply
Built for security sales teams · business development managers · private security companies · contract security firms
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.belfrysoftware.comin a real browser with your saved login - no setup, no API keys. -
1
Belfry - detect new contract inquiry and capture lead details
belfrysoftware.com
WebRun opens Belfry to detect new contract inquiry and capture lead details. - Open Belfry and check for new prospect or inquiry records created in the last 24 hours
- Capture the prospect name, company, contact email, site type, and any service requirements noted
- Note the source of the inquiry if available
Done when All new contract inquiries are captured with full contact and service details.
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2
Gmail - draft personalised follow-up email for sales team review
gmail.com
WebRun opens Gmail to draft personalised follow-up email for sales team review. - Draft a personalised follow-up email for each new inquiry addressed to the prospect contact
- Reference their specific site type or service interest in the draft where details are available
- Leave the email as a draft for the sales team to review and send, not to send automatically
Done when A draft follow-up email is queued in Gmail for every new inquiry, ready for sales team review.
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3
Slack - post lead summary to sales pipeline channel
slack.com
WebRun opens Slack to post lead summary to sales pipeline channel. - Post a lead summary to the sales Slack channel with the prospect name, company, and service interest
- Include a note that a draft follow-up is waiting in Gmail
- Tag the account manager or business development rep responsible for the territory
Done when Sales team is notified in Slack with the new lead details and a prompt to review the Gmail draft.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the follow-up email to the prospect automatically?
No. Every follow-up is left as a Gmail draft for your sales team to review and send. No email reaches a prospect without a human approving it first.
What if the inquiry has very little detail about the site or service?
WebRun drafts the email using whatever information is available in the Belfry record. If key details are missing, the draft will prompt the sales rep to fill them in before sending.
What if a lead was already contacted before the run?
The draft is still created, giving the sales rep visibility. They can discard it or convert it to a follow-up note depending on the current conversation status.
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