Refresh Your Decaying Blog Posts
Every Monday, WebRun identifies posts in Google Search Console that are steadily losing clicks, pulls the current keyword landscape from Ahrefs, and creates a draft Google Doc refresh brief for each — listing what to update, which keywords to add, and what the current top-ranking page does differently.
How can I automatically identify and refresh blog posts that are losing organic traffic?
Every Monday, WebRun identifies blog posts in Google Search Console that are steadily losing organic clicks, pulls the current keyword landscape from Ahrefs, and creates a draft Google Doc refresh brief for each — listing what to update, which keywords to add, and what the top-ranking page does differently. Briefs are held as drafts until your editorial team approves them.
- Declining posts are caught weekly before significant ranking loss accumulates
- Each refresh brief includes specific keywords to add and competitor gaps to close
- Editorial team gets actionable briefs rather than raw data to interpret
Built for content teams · SEO managers · blog editors · digital marketing agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order — in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
search.google.com/search-consolein a real browser with your saved login — no setup, no API keys. -
1
Google Search Console — identify posts losing traffic
google.com
WebRun opens Google Search Console to identify posts losing traffic. - Open Performance and compare the last 28 days to the prior 28 days
- Filter for pages losing more than 15% of clicks with a baseline of at least 50 clicks in the prior period
- Export the URL, click drop, and top 3 queries for each declining page
Done when Pages with meaningful, confirmed traffic decay are identified and ranked by click loss.
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2
Ahrefs — research current keyword landscape
ahrefs.com
WebRun opens Ahrefs to research current keyword landscape. - Open Keywords Explorer and look up the primary keyword for each declining post
- Check who is currently ranking in position 1–3 and note their word count, angle, and freshness
- Identify any new related keywords or questions the top-ranking page covers that yours does not
Done when For each post, the gap between current content and what is now ranking is documented.
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3
Google Docs — create draft refresh briefs
docs.google.com
WebRun opens Google Docs to create draft refresh briefs. - Create a new Google Doc refresh brief for each post: current performance, the decay cause hypothesis, word-count target, keywords to add, and sections to update
- Save each Doc in your Content Refresh folder and leave it as a draft — do not edit the live post
Done when A complete refresh brief is saved in Google Docs for each decaying post, ready for an editor to pick up.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it edit the live posts directly?
Never. It only creates draft briefs in Google Docs. All edits to live posts are made by your team after reviewing each brief.
How do I know a post is 'decaying' and not just seasonally low?
WebRun checks the trend across 28-day windows rather than single-day dips, which smooths out seasonal variation. You can adjust the threshold or add a seasonality note if a topic is reliably cyclical.
What if I only want to refresh certain post categories?
You can restrict it to specific URL prefixes or tag-based segments in Search Console, so it only surfaces posts from the sections you want to prioritise.
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