Automated Bike Shop Spring Tune-Up Outreach
Each spring, WebRun opens Lightspeed Retail, builds a list of customers who have not visited in the past 12 months, creates a personalised spring tune-up outreach campaign in Mailchimp, and posts a Slack summary so your team can review the audience and send before the season fills your calendar.
How do I automatically run a spring tune-up outreach campaign for my bike shop?
Each spring, WebRun pulls lapsed customers from Lightspeed Retail, builds a personalised tune-up outreach campaign in Mailchimp, and posts a Slack alert with the audience size and a preview link. Staff review and send the campaign, filling the service calendar with returning riders before the peak season queue builds.
- Spring service bookings start weeks before the season peaks, not after the rush begins
- Lapsed customers are targeted automatically without manual list building
- Opt-out customers are excluded from the audience so every send is compliant
Built for bike shops · bicycle retailers · service managers · shop owners planning spring campaigns
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
cloud.lightspeedhq.comin a real browser with your saved login - no setup, no API keys. -
1
Lightspeed Retail - build lapsed customer list
lightspeedhq.com
WebRun opens Lightspeed Retail to build lapsed customer list. - Open Lightspeed Retail and pull a customer list filtered to those with no transaction or service record in the past 12 months
- Capture each customer name, email address, last bike purchased or serviced, and last visit date
- Exclude customers who have an open service booking or who opted out of marketing
Done when A clean list of lapsed customers is ready with their contact details and last visit data.
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2
Mailchimp - create personalised spring outreach campaign
mailchimp.com
WebRun opens Mailchimp to create personalised spring outreach campaign. - Import the lapsed customer list into Mailchimp or update an existing segment
- Draft a spring tune-up outreach email using your shop template, personalised with the customer name and last bike model
- Set the campaign to pending review status - do not send until your team has approved the content and audience
Done when A draft spring tune-up campaign is sitting in Mailchimp pending team review and approval.
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3
Slack - alert team to review and send campaign
slack.com
WebRun opens Slack to alert team to review and send campaign. - Post a Slack alert with the audience size, campaign name, and a link to preview the Mailchimp draft
- Confirm the opt-out exclusions were applied so the team knows the list is clean
- Staff review the campaign in Mailchimp and send it when they are satisfied
Done when The team has a Slack alert with the campaign preview link and audience count, ready to approve and send.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the spring outreach campaign without staff approving it first?
No. WebRun creates the campaign in Mailchimp and leaves it in draft or pending status. A staff member must review the content and audience and press send themselves.
How does it know which customers to include in the outreach?
It reads transaction and service history in Lightspeed Retail and selects customers with no activity in the past 12 months, automatically excluding anyone with an active booking or marketing opt-out.
When should I trigger the spring outreach?
Most bike shops run their spring campaign in late February or March. Configure WebRun to start the daily check from the date that suits your region and climate.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.