Automated Demandbase Campaign Pacing Checks
Every Monday, WebRun opens Demandbase, reads each active campaign's budget, spend to date, impressions, and flight dates, works out whether it is pacing ahead or behind plan, opens a Trello card for every campaign off pace, and messages you the summary on WhatsApp.
How do I check whether my ad campaigns are pacing to budget?
WebRun watches your Demandbase campaign pacing every Monday. It reads each in-flight campaign's budget, spend to date, impressions, and flight dates, then compares the share of budget spent against the share of the flight elapsed. Off-pace campaigns get a Trello card and a WhatsApp summary, so budget moves before it is wasted or left unspent.
- Overspending campaigns are named within a week of drifting
- Underspend is treated as a problem, not ignored
- Every off-pace campaign becomes a card with its numbers attached
Built for ABM managers · demand generation teams · B2B marketers · media buyers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
demandbase.comin a real browser with your saved login - no setup, no API keys. -
1
Demandbase - check spend against pacing plan
demandbase.com
WebRun opens Demandbase to check spend against pacing plan. - Open Demandbase and list every campaign currently in flight
- Read the budget, spend to date, impressions, and the start and end dates of each
- Work out the days elapsed and days left, and the share of budget that should be spent by now
- Mark campaigns spending faster than plan and campaigns barely spending at all
- Note the account list behind each campaign so the pacing has context
Done when Every in-flight campaign is marked on pace, ahead, or behind.
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2
Trello - open a card per off-pace campaign
trello.com
WebRun opens Trello to open a card per off-pace campaign. - Open a Trello card for each campaign off pace, naming the campaign and the gap
- Put the budget, spend to date, days left, and the account list on the card
- Separate overspending campaigns from underspending ones into two lists
- Close cards for campaigns that came back on pace since the last run
Done when Every off-pace campaign has a card with its numbers attached.
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3
WhatsApp - message you the pacing summary
whatsapp.com
WebRun opens WhatsApp to message you the pacing summary. - Message your marketing group with the week's pacing summary
- Show spend against plan for each campaign with the days remaining in flight
- Call out the campaign most at risk of finishing with budget unspent
- Never change a budget, pause a campaign, or edit an account list. WebRun reports, you decide
Done when The pacing summary has been sent to your marketing group.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change budgets or pause campaigns?
No. WebRun never edits a campaign, moves budget, or pauses anything. Media decisions stay with your team. It writes the numbers into a Trello card and a WhatsApp summary.
How is pacing calculated?
From the share of the flight elapsed against the share of budget spent. A campaign forty percent through its dates with seventy percent of budget gone is flagged as ahead of plan.
Does it catch underspend too?
Yes, and they are listed separately. Budget left unspent at the end of a flight is treated as a problem worth naming, not just overspend.
Related templates
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