Automated Trustpilot Review Response Drafts
Every morning, WebRun opens Trustpilot Business, finds reviews posted since the last run at or below the star rating you set, records each one in Airtable with the reviewer, rating, and the theme of the complaint, and drafts a tailored reply in Gmail for you to approve and post yourself.
How do I reply to negative Trustpilot reviews quickly?
WebRun opens Trustpilot Business every morning, finds reviews posted at or below your star threshold, and logs each one in Airtable tagged with its complaint theme. It then drafts a tailored public reply in Gmail for you to approve, so unhappy customers get an answer within a day.
- Unhappy reviews get a drafted reply within a day
- Complaint themes are counted, so repeat causes get fixed
- No public reply is posted without you approving the wording
Built for ecommerce brands · customer support teams · service businesses · reputation managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
business.trustpilot.comin a real browser with your saved login - no setup, no API keys. -
1
Trustpilot - find new low-star reviews
trustpilot.com
WebRun opens Trustpilot to find new low-star reviews. - Open Trustpilot Business and go to your reviews
- Capture every review posted since the last run at or below your star threshold
- Record the reviewer name, the rating, the date, the review text, and any order reference mentioned
- Note whether the review already has a reply from your company
- Read only. Never post a public reply, report a review, or reply to the reviewer
Done when Every new low-star review is captured with its text and reply status.
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2
Airtable - log the review and its theme
airtable.com
WebRun opens Airtable to log the review and its theme. - Open your Reviews base in Airtable
- Add one row per review with reviewer, rating, date, and the full text
- Tag the theme of the complaint, for example delivery, product quality, or support response
- Keep a running count per theme so repeat causes are visible month to month
Done when Every new review has an Airtable row tagged with its complaint theme.
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3
Gmail - draft a reply for approval
gmail.com
WebRun opens Gmail to draft a reply for approval. - Draft one email to yourself per review containing a suggested public reply
- Write each reply in your brand voice: acknowledge the specific issue, say what you will do, and invite the customer to contact support directly
- Note the theme and any order reference so you can check the facts before posting
- Leave every draft unsent. Never post the reply to Trustpilot and never email the reviewer
Done when A suggested reply is drafted for every new low-star review and waiting on your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post a public reply on Trustpilot?
No. Every suggested reply is left as a Gmail draft addressed to you. WebRun never posts to your Trustpilot profile and never contacts the reviewer, so nothing public goes out without you approving the exact wording.
Does it flag or report bad reviews?
No. WebRun reads reviews and drafts responses. It never reports a review, disputes one, or asks for a removal. Those decisions stay entirely with your team.
How does it work out the complaint theme?
It reads the review text and tags the issue it describes, such as delivery, product quality, or support response, then keeps a running count per theme so repeat causes are visible rather than buried.
Related templates
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