Automated Owler Competitor News Alerts
Every morning, WebRun opens Owler, checks your tracked competitors for major news such as funding, leadership changes, or an acquisition, logs each update to Airtable as a new battlecard entry, and drafts a short talking points reply in Gmail that reps can personalize and send the next time a prospect brings that competitor up.
How do I keep my sales team ready for competitor news?
Every morning, WebRun checks Owler for major news on your tracked competitors such as funding, leadership changes, or acquisitions, and logs each update to an Airtable battlecard. It also drafts a short talking points reply in Gmail for reps to personalize, so the next time a prospect brings up that competitor, the team already has an answer ready.
- Battlecards stay current the same day news breaks, not at the next quarterly refresh
- Reps have a ready reply instead of scrambling mid call
- Competitor history builds up in one searchable place
Built for competitive intelligence teams · product marketing · sales enablement · account executives
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
owler.comin a real browser with your saved login - no setup, no API keys. -
1
Owler - watch tracked competitors for major news
- Open Owler and review news on your tracked competitors
- Filter for major events like funding, leadership changes, or acquisitions
- Note the competitor and the event detail
Done when Every major competitor event since the last run has been captured.
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2
Airtable - log the update to the battlecard
airtable.com
WebRun opens Airtable to log the update to the battlecard. - Log the update to the matching competitor's battlecard entry
- Note the event type and date
- Keep the previous entry in place so the battlecard shows history
Done when Every tracked competitor's battlecard reflects today's news.
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3
Gmail - draft a talking points reply for reps
gmail.com
WebRun opens Gmail to draft a talking points reply for reps. - Draft a short talking points reply addressing the competitor news
- Keep it factual and easy for a rep to personalize
- Save every message as a draft and leave it unsent for review
Done when A talking points draft sits in Gmail for reps to use when the topic comes up.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send anything to a prospect?
No. WebRun only drafts a talking points reply in Gmail and leaves it unsent. A rep personalizes and sends it themselves, only when a prospect actually raises the topic.
How does it decide what counts as major news?
It reads the events Owler already surfaces for your tracked competitors, such as funding, leadership changes, and acquisitions, so only genuinely notable news creates a battlecard update.
Does the battlecard lose older updates?
No, each new entry is added alongside the previous ones in Airtable, so the battlecard builds a running history of competitor moves over time.
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