Automated Outreach Sequence Reporting
Every Monday, WebRun opens Outreach, reads last week's numbers for every active sequence, writes delivered, open, reply, and meeting-booked rates into a Google Sheets scorecard, and files a dated copy of the week's report in Google Drive.
How do I compare which sales sequences book the most meetings?
WebRun opens Outreach every Monday and reads last week's numbers for each active sequence: prospects added, delivered, opens, replies, and meetings booked. It ranks them in a Google Sheets scorecard by meetings per hundred prospects and files a dated copy of the report in Google Drive.
- Sequences are ranked by meetings booked, not vanity opens
- Rising bounce or opt-out rates get flagged the same week
- A filed weekly history in Drive without anyone rebuilding a report
Built for sales development teams · revenue operations · SDR managers · B2B sales leaders
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
outreach.ioin a real browser with your saved login - no setup, no API keys. -
1
Outreach - read last week's sequence numbers
outreach.io
WebRun opens Outreach to read last week's sequence numbers. - Open Outreach and go to the sequence reporting view for the last 7 days
- Capture prospects added, messages delivered, opens, replies, and meetings booked for each active sequence
- Record bounce and opt-out counts alongside each sequence
- Note which step in each sequence produced the most replies
Done when Every active sequence has last week's counts and rates captured.
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2
Google Sheets - update the sequence scorecard
google.com
WebRun opens Google Sheets to update the sequence scorecard. - Open the sequence scorecard in Google Sheets
- Add one row per sequence for the week with reply rate, meeting rate, bounce rate, and opt-out rate
- Rank sequences by meetings booked per hundred prospects, best first
- Flag any sequence whose bounce or opt-out rate rose above your limit
Done when Every active sequence has a ranked row for the week in the scorecard.
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3
Google Drive - file the dated report
drive.google.com
WebRun opens Google Drive to file the dated report. - Export the week's scorecard view as a file
- Save it into the dated sales reporting folder in Google Drive
- Name it with the week ending date so the history reads in order
- Keep the folder shared with your existing sales team only. Never widen sharing
Done when This week's dated report is filed in the Google Drive reporting folder.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails or start sequences?
No. WebRun only reads Outreach reporting. It never sends a message, adds a prospect to a sequence, pauses a sequence, or edits a step, so nothing reaches a prospect because of this run.
Which number decides the ranking?
Meetings booked per hundred prospects, because reply rate alone rewards sequences that provoke a reply without producing pipeline. You can switch the ranking to reply rate or positive replies if your team measures those.
Does it warn about deliverability problems?
Yes. Bounce and opt-out rates sit next to every sequence, and any sequence that crosses the limit you set is flagged in the sheet, which is usually the earliest sign a domain or a list needs attention.
Related templates
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