Automated ON24 Webinar Registration Pacing
Every morning, WebRun opens ON24, reads the registration count and days remaining for each upcoming webinar, works out how each one is pacing against your target, posts the full digest to your marketing group on WhatsApp, and raises a Telegram flag for any event that is behind.
How do I track webinar registration pacing before the event?
WebRun tracks your ON24 webinar registrations every morning. It reads the running count and days remaining for each upcoming event, compares them to your target, posts the full pacing digest to your team on WhatsApp, and flags any webinar tracking behind on Telegram while there is still time to promote.
- Underfilled webinars are caught days before the live date
- The team sees registration movement every morning without opening ON24
- Promotion effort goes to the events that actually need it
Built for demand generation teams · field marketers · webinar producers · B2B marketing
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.on24.com/loginin a real browser with your saved login - no setup, no API keys. -
1
ON24 - read registrations per webinar
on24.com
WebRun opens ON24 to read registrations per webinar. - Sign in to ON24 and open the list of scheduled webinars
- For each upcoming event, capture the title, the live date and the current registration count
- Note how many registrations came in since yesterday
- Compare the running total against the target you set for that event
Done when Every upcoming webinar has today's registration count and its gap to target.
-
2
WhatsApp - post the pacing digest
whatsapp.com
WebRun opens WhatsApp to post the pacing digest. - Open your internal marketing group in WhatsApp
- Post one line per upcoming webinar: title, live date, total registrations and the change since yesterday
- Order the list by how soon each event goes live
- Keep the digest inside your own team group. Never message a registrant
Done when The marketing group has today's pacing digest.
-
3
Telegram - flag events behind target
telegram.org
WebRun opens Telegram to flag events behind target. - Open your demand generation channel in Telegram
- Post only the webinars pacing below target with the size of the gap and the days left
- Suggest which promotion levers are still unused for each, for a human to decide on
- Stay silent when every event is on or ahead of target
Done when Every underpacing webinar has been flagged in Telegram, or nothing was posted because all are on track.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email or message registrants?
No. WebRun posts only to your own internal WhatsApp group and Telegram channel. It never emails a registrant, never sends a webinar invitation and never changes an ON24 event.
How does it decide what is behind target?
By your own numbers. You give WebRun a registration target and a live date for each webinar, and it compares the running total against a straight-line pace to that date.
Can it cover more than one webinar at a time?
Yes. Every upcoming event in your ON24 account is read on the same run and gets its own line in the digest, ordered by how soon it goes live.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.