Automated Marketo Email Pre-Send QA
Every evening, WebRun opens Marketo, finds the email programs and smart campaigns scheduled to send in the next 24 hours, walks a pre-flight checklist over each one covering approval status, audience count, subject line, tokens, and links, files the completed checklist in Google Drive, and WhatsApps the marketing team about every program that would fail a check.
How do I QA marketing emails before they send?
WebRun reviews the Marketo email programs scheduled to send in the next 24 hours every evening, checking approval state, audience count, subject line, tokens, and test sends. It files the checklist in Google Drive and WhatsApps the marketing team about any program that would fail.
- Unapproved and broken sends get caught the night before
- An audience count that jumped tenfold is spotted before the send
- A dated QA record builds up in Drive without anyone writing it
Built for marketing operations · demand generation teams · email marketers · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
login.marketo.comin a real browser with your saved login - no setup, no API keys. -
1
Marketo - review tomorrow's scheduled sends
- Open Marketo and list the email programs and smart campaigns scheduled to send in the next 24 hours
- For each one, check that the email asset and the program are approved rather than draft
- Read the smart list audience count and compare it against the size you expect for that program
- Check the subject line and preheader are filled in and that no token is left unresolved
- Confirm a test send has been run and note any program where one has not
Done when Every send scheduled for the next 24 hours has been checked against the full list.
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2
Google Drive - file the pre-flight checklist
drive.google.com
WebRun opens Google Drive to file the pre-flight checklist. - Open your campaign operations folder in Google Drive
- Create a dated pre-flight document for tomorrow's sends
- Record each program with its send time, audience count, approval state, and a pass or fail against every check
- Keep the file next to the previous nights' checklists so the QA history is one folder deep
Done when A dated pre-flight checklist for tomorrow sits in Drive with every program covered.
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3
WhatsApp - warn the team about failures
whatsapp.com
WebRun opens WhatsApp to warn the team about failures. - Send the marketing group only the programs that failed a check
- Name the program, its send time, and exactly which check it failed
- Call out any audience count that is far larger or smaller than usual, with both numbers shown
- Leave every fix and every approval to a person. Never approve, edit, schedule, or send a program
Done when The team knows before the send window which programs need a fix.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it approve or send anything in Marketo?
No. WebRun only reads your programs and reports what it finds. It never approves an asset, edits an email, changes a smart list, reschedules a send, or triggers a campaign. Every fix is made by a person.
What does the pre-flight check actually cover?
Five things per program: approval state of the email and the program, the smart list audience count against what you expect, a filled subject line and preheader, no unresolved tokens, and whether a test send has been run.
Will it wake the team up over nothing?
No. The Drive checklist is written every night, but the WhatsApp message only names programs that failed a check. On a clean night the team hears nothing.
Related templates
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