Automated Marin Software Budget Pacing Alerts
Every morning, WebRun opens Marin Software, checks spend pacing across ad channels against the monthly budget, pings the media team on WhatsApp when a campaign is pacing over or under target, and books a Google Calendar slot to review budgets that need a change.
How do I get alerted when Marin Software ad spend is off pace?
WebRun checks your Marin Software campaign spend every morning, comparing month-to-date pacing across channels against the monthly budget. It alerts the media team on WhatsApp when a campaign is significantly over or under pace and books a Google Calendar slot to review it, so budget drift gets caught early.
- Off-pace campaigns are flagged the same morning, not at month end
- Only meaningful pacing drift triggers a WhatsApp alert
- A budget review is booked automatically for campaigns that need one
Built for paid media teams · digital marketing agencies · performance marketing managers · ad ops specialists
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.marinsoftware.comin a real browser with your saved login - no setup, no API keys. -
1
Marin Software - check campaign spend pacing
marinsoftware.com
WebRun opens Marin Software to check campaign spend pacing. - Open Marin Software and review campaign spend by channel
- Compare month-to-date spend against the monthly budget pace
- Flag any campaign pacing more than 15 percent over or under target
Done when Every active campaign's pacing has been checked against budget.
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2
WhatsApp - alert the media team about pacing
whatsapp.com
WebRun opens WhatsApp to alert the media team about pacing. - Post an alert to the media team group for flagged campaigns
- Include the campaign, channel, and how far off pace it is
- Skip the message if every campaign is on pace
Done when The media team has been alerted to every off-pace campaign.
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3
Google Calendar - hold time for a budget review
calendar.google.com
WebRun opens Google Calendar to hold time for a budget review. - Open the media team calendar
- Book a short budget review slot for campaigns significantly off pace
- Attach the pacing numbers to the event
Done when A budget review is booked for every campaign that needs one.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it pause a campaign or change the budget?
No. WebRun only reads spend pacing and reports it. It never pauses a campaign, changes a budget, or adjusts bids on its own.
What counts as off pace?
Any campaign pacing more than 15 percent over or under its monthly budget target is flagged, so the team hears about meaningful drift, not routine daily swings.
What happens at the calendar hold?
It's a placeholder with the pacing numbers attached, so the media team has dedicated time to decide on a budget change. You can move or decline it.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.