Automated AdRoll Campaign Performance Scorecard
Every Monday, WebRun opens AdRoll, checks last week's spend, impressions, clicks, and conversions for every active campaign, logs the numbers to Airtable alongside the prior week for comparison, and posts a scorecard to Notion naming the top and bottom performing campaigns so the team knows where to focus next.
How do I get a weekly scorecard of AdRoll campaign performance?
WebRun checks AdRoll every Monday for last week's spend, impressions, clicks, and conversions across every active campaign, logs the numbers to Airtable next to the prior week, and posts a scorecard to Notion naming the top and bottom performers. That turns raw weekly numbers into a comparable, trackable performance history.
- Every campaign's weekly numbers are logged and compared automatically
- Top and bottom performers surface without digging through the dashboard
- A partial week for a new campaign still gets reported
Built for performance marketers · ecommerce brands · growth teams · digital marketing agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.adroll.comin a real browser with your saved login - no setup, no API keys. -
1
AdRoll - check last week's campaign performance
adroll.com
WebRun opens AdRoll to check last week's campaign performance. - Open AdRoll and list every campaign active in the past week
- Capture spend, impressions, clicks, and conversions for each
- Note which campaigns are retargeting versus prospecting
Done when Last week's performance is captured for every active campaign.
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2
Airtable - log spend and results per campaign
airtable.com
WebRun opens Airtable to log spend and results per campaign. - Log this week's spend and results for each campaign as a new row
- Compare against last week's logged numbers for the same campaign
- Calculate the week over week change in conversions
Done when Every campaign's weekly numbers are logged and compared.
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3
Notion - post the scorecard summary
notion.so
WebRun opens Notion to post the scorecard summary. - Post the scorecard naming the top and bottom performing campaigns
- Include total spend and total conversions for the week
- Link back to the full log in Airtable
Done when This week's scorecard is posted in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change bids or pause campaigns for me?
No. WebRun only reads performance numbers from AdRoll and reports them. Changing a bid, budget, or pausing a campaign stays a decision your team makes.
Does it flag campaigns that are underperforming?
Yes. The scorecard names the bottom performing campaigns alongside the top ones, so a quietly underperforming campaign does not get lost in the total spend number.
What about a campaign launched partway through the week?
It logs whatever performance data exists for the week it ran, so a new campaign still shows up on the scorecard even with a partial week of numbers.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.