Automated Lemlist Reply Routing
Every hour during working hours, WebRun opens lemlist, reads replies received since the last run, sorts them into interested, not now, out of office and opt-out, texts the owning rep through Twilio about the interested ones, and posts the full breakdown to Microsoft Teams for the wider team.
How do I make sure interested cold email replies reach a rep fast?
WebRun opens lemlist every hour during the working day, reads replies received since the last run, and classifies each one as interested, not now, out of office, wrong person or opt-out. It texts the owning rep about interested replies through Twilio and posts the full breakdown to Microsoft Teams.
- Interested prospects hear from a human the same hour they reply
- Reps stop scanning an inbox full of autoresponders
- Opt-outs and wrong contacts are surfaced for a human to clean up
Built for outbound sales teams · agencies · SDR managers · founders doing their own outbound
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.lemlist.comin a real browser with your saved login - no setup, no API keys. -
1
Lemlist - read and sort new replies
lemlist.com
WebRun opens lemlist to read and sort new replies. - Open lemlist and go to the replies view for your active campaigns
- List replies received since the last run with the prospect name, company and campaign
- Read each reply and classify it as interested, not now, out of office, wrong person or opt-out
- Note the sending account and the campaign owner for each interested reply
- Leave the campaign running or paused exactly as it is
Done when Every new reply is classified and matched to its campaign owner.
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2
Twilio - text the owning rep
twilio.com
WebRun opens Twilio to text the owning rep. - Send the owning rep an SMS through Twilio for each interested reply
- Include the prospect name, company, campaign and the first line of what they said
- Text only your own reps' numbers, never a prospect's
- Send nothing when an hour brings no interested replies
Done when Every interested reply has been texted to the rep who owns it.
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3
Microsoft Teams - post the reply breakdown
microsoft.com
WebRun opens Microsoft Teams to post the reply breakdown. - Post the hourly breakdown to your sales channel in Microsoft Teams
- Show counts by category and name the interested prospects with their owner
- Call out any wrong person or opt-out replies so the list gets cleaned by a human
- Keep a running total for the day at the bottom of the post
Done when The sales team can see the hour's replies and who is handling each one.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reply to prospects for me?
No. WebRun never answers a prospect, never sends from your lemlist account and never texts a prospect's number. It reads the replies and hands each one to the rep who owns it.
Does it remove opt-outs from my campaigns?
No. Opt-out and wrong person replies are called out in the Teams post so a human removes or reassigns them. WebRun does not edit lead lists, pause campaigns or change sequences.
How does it tell an interested reply from an out of office?
It reads the wording of each reply and classifies it as interested, not now, out of office, wrong person or opt-out. Only the interested ones trigger a text, so a rep's phone stays quiet for autoresponders.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.