Automated Kompyte Weekly Competitor Diffs
Every Monday, WebRun opens Kompyte, compares this week's tracked changes on competitor websites, pricing pages, and ads against last week's snapshot, posts the meaningful differences to Microsoft Teams by competitor, and creates a Trello card for each change that looks significant enough to need a battlecard update.
How do I track what changed on competitor sites week over week?
WebRun compares this week's Kompyte competitor tracking against last week's every Monday, grouping meaningful pricing, website, and ad changes by competitor while filtering out cosmetic ones. It posts the diff report to Microsoft Teams and creates a Trello card for every change that needs a battlecard update, so nothing gets missed between reviews.
- Every Monday starts with a clear diff report, not a raw change feed
- Cosmetic changes are filtered out so the report stays useful
- Battlecard updates get a Trello card instead of getting lost
Built for product marketing · competitive intelligence teams · B2B marketing teams · sales enablement
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
kompyte.comin a real browser with your saved login - no setup, no API keys. -
1
Kompyte - compare this week's tracked changes to last week's
kompyte.com
WebRun opens Kompyte to compare this week's tracked changes to last week's. - Open Kompyte and review tracked changes across all monitored competitors for the week
- Group changes by competitor: pricing, website, or ad changes
- Filter out minor or cosmetic changes
Done when This week's meaningful competitor changes are grouped by competitor.
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2
Microsoft Teams - post the diff report to the team
microsoft.com
WebRun opens Microsoft Teams to post the diff report to the team. - Post the weekly diff report to the competitive intelligence channel, grouped by competitor
- Note which competitors had the most activity this week
Done when The team has this week's competitor diff report posted in Teams.
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3
Trello - card up changes needing action
trello.com
WebRun opens Trello to card up changes needing action. - Create a card on the Battlecard Updates board for each change that needs a content update
- Include the competitor, what changed, and a link to the source
Done when Every change needing action has a Trello card.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change any of our own pricing or content?
No. WebRun only reports on competitor changes it finds through Kompyte. It never touches your own pricing pages or marketing content.
How does it decide what's minor versus significant?
Cosmetic changes, like a typo fix, are filtered out. Pricing changes, new pages, and messaging shifts are treated as significant and included in the report.
Who works the Trello cards?
Whoever owns your battlecards, usually product marketing. WebRun creates the card with the context already filled in, but the update itself is written by a person.
Related templates
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