Automated Klue Competitor Change Alerts
Every morning, WebRun opens Klue, reviews the competitor intelligence added since the previous check, posts each meaningful update to Telegram with the competitor and source, and texts product marketing through Twilio when a change, like a new pricing page or feature launch, looks significant enough to need a battlecard update.
How do I get alerted the same day a competitor makes a move?
WebRun checks Klue every morning for competitor intelligence added since the previous check and posts each meaningful update to Telegram with the competitor name and source. For changes that look significant, like a new pricing page or feature launch, it also texts product marketing through Twilio, so nothing important waits for a weekly review.
- Competitor moves get surfaced the same morning, not at the next battlecard review
- Significant changes get a text, smaller ones stay in Telegram
- Battlecard updates are still made by a human, WebRun only flags the need
Built for product marketing · competitive intelligence teams · sales enablement · B2B marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.klue.comin a real browser with your saved login - no setup, no API keys. -
1
Klue - review new competitor intelligence
klue.com
WebRun opens Klue to review new competitor intelligence. - Open Klue and review competitor boards for updates since the last check
- Read each new item: pricing change, feature launch, messaging shift, or news
- Note the competitor and the source for each
Done when Every new competitor update since the last check is read and sourced.
-
2
Telegram - post updates to the team
telegram.org
WebRun opens Telegram to post updates to the team. - Post each update to the competitive intelligence Telegram channel
- Include the competitor name, what changed, and the source link
Done when Every update this run is posted to Telegram with its source.
-
3
Twilio - text product marketing on big changes
twilio.com
WebRun opens Twilio to text product marketing on big changes. - Text product marketing for updates that look significant, like a pricing or positioning change
- Keep the text to the competitor and the headline of what changed
Done when Product marketing has a text for every significant update.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it update the battlecards on its own?
No. WebRun only surfaces and alerts on new competitor intelligence from Klue. Updating a battlecard is left for product marketing to do.
How does it decide what's significant enough for a text?
Changes like a new pricing page, a feature launch, or a positioning shift trigger the text. Smaller items, like a blog post, are posted to Telegram only.
Where does the competitor intelligence come from?
WebRun reads whatever is already tracked and added in Klue. It does not scrape competitor sites directly or add new sources on its own.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.