Automated Google Analytics Page Scorecard
Every Monday, WebRun opens Google Analytics, runs the landing pages report for last week against the week before, records sessions, engagement rate and key events per page, opens a Trello card for the pages that moved most, and sends the scorecard to WhatsApp.
How do I give my content team a weekly landing page report?
Every Monday WebRun opens Google Analytics, runs the landing pages report for last week against the week before, and records sessions, engagement rate and key events for each page. It opens a Trello card for the pages that moved most and sends the scorecard to WhatsApp.
- The writing sprint targets the pages that actually moved
- Gainers get expanded instead of quietly ignored
- Nobody rebuilds the same weekly report by hand
Built for content teams · SEO managers · marketing leads · in-house editors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
analytics.google.comin a real browser with your saved login - no setup, no API keys. -
1
Google Analytics - compare last week's pages
analytics.google.com
WebRun opens Google Analytics to compare last week's pages. - Open Google Analytics and select the property you report on
- Run the landing pages report for last week with a comparison against the previous week
- Capture sessions, engagement rate and key events for each page, plus the change on each measure
- Rank the pages by how far they moved up or down rather than by raw traffic
Done when Every landing page has last week's numbers and its change against the week before.
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2
Trello - file the pages worth fixing
trello.com
WebRun opens Trello to file the pages worth fixing. - Open a card on the content board for each page with a notable fall in sessions or key events
- Open a card for each page that gained sharply too, so a winner can be expanded rather than left alone
- Put the page path, both weeks' numbers and the change on the card
- Leave pages that barely moved off the board so the list stays short
Done when The content board holds one card per page that moved enough to act on.
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3
WhatsApp - send the weekly scorecard
whatsapp.com
WebRun opens WhatsApp to send the weekly scorecard. - Send the content group the week's scorecard
- Lead with the three biggest gainers and the three biggest fallers by key events
- Include the site totals so a single page swing is read in context
Done when The content group has the gainers, the fallers and the site totals for the week.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change anything in Google Analytics?
No. WebRun only runs the landing pages report and reads the numbers. It never edits a property, a report or a key event definition, and it never deletes data.
Is this an alert when traffic drops?
No. This runs on a fixed weekly cadence and covers every landing page, up and down, so the content team gets a planning input rather than an interruption.
Which pages end up on the Trello board?
Only pages that moved enough to act on, in either direction. Pages that held steady are left off, so the board stays a short worklist for the writing sprint.
Related templates
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