Automated Frill Feature Idea Export
Every Monday, WebRun opens Frill, finds feature ideas that crossed your vote threshold in the past week, exports each one to an Airtable backlog with its vote count and description, and links it to the matching product spec page in Notion if one already exists.
How do I turn top Frill feature ideas into a product backlog automatically?
WebRun exports Frill ideas that crossed your vote threshold to an Airtable backlog every Monday, and links each one to a matching Notion product spec where one already exists. This turns a week of customer voting into a ready, cross-referenced backlog instead of product managers scrolling the Frill board manually.
- Top customer ideas reach the backlog every Monday without manual review
- Ideas with an existing spec are linked automatically, saving a search
- Already-shipped ideas never create duplicate backlog records
Built for product managers · SaaS product teams · startup founders · customer-led product teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
frill.coin a real browser with your saved login - no setup, no API keys. -
1
Frill - find top-voted ideas
WebRun opens Frill to find top-voted ideas. - Open Frill and sort ideas by votes gained in the last 7 days
- Capture the ideas that crossed your review vote threshold
- Note the current status of each so already-shipped ideas are skipped
Done when Every idea that crossed the threshold this week is listed with its vote count.
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2
Airtable - export to the backlog
WebRun opens Airtable to export to the backlog. - Open the product backlog base in Airtable
- Add a record for each qualifying idea with its title, votes, and Frill link
- Set its status to needs review
Done when Every qualifying idea has a record in the Airtable backlog.
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3
Notion - link the matching spec
WebRun opens Notion to link the matching spec. - Check Notion for an existing product spec matching each idea
- Attach the spec link to the Airtable record if one exists
- Leave it unlinked if no matching spec is found yet
Done when Every idea with an existing spec has that link attached in Airtable.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun reply to users on Frill?
No. It never posts publicly on Frill. It only exports the idea to your internal Airtable backlog for the product team to review.
How does it decide which ideas make the export?
It reads each idea's votes gained over the last 7 days in Frill and only exports the ones that cross the review vote threshold you set.
What happens to ideas already shipped?
It reads each idea's current status in Frill and skips anything already marked shipped or in progress, so the backlog stays free of duplicates.
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.