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Automated Frill Feature Idea Export

Every Monday, WebRun opens Frill, finds feature ideas that crossed your vote threshold in the past week, exports each one to an Airtable backlog with its vote count and description, and links it to the matching product spec page in Notion if one already exists.

Runs on WebRun · Strict Lockdown policy
Every Monday at 9:00 AM WebRunorchestrates each step
1 Frill find top-voted ideas
2 Airtable export to the backlog
3 Notion link the matching spec
In short

How do I turn top Frill feature ideas into a product backlog automatically?

WebRun exports Frill ideas that crossed your vote threshold to an Airtable backlog every Monday, and links each one to a matching Notion product spec where one already exists. This turns a week of customer voting into a ready, cross-referenced backlog instead of product managers scrolling the Frill board manually.

  • Top customer ideas reach the backlog every Monday without manual review
  • Ideas with an existing spec are linked automatically, saving a search
  • Already-shipped ideas never create duplicate backlog records

Built for product managers · SaaS product teams · startup founders · customer-led product teams

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens frill.co in a real browser with your saved login - no setup, no API keys.

  2. 1
    Frill - find top-voted ideas
    frill.co
    WebRun in Frill: find top-voted ideas
    WebRun opens Frill to find top-voted ideas.
    • Open Frill and sort ideas by votes gained in the last 7 days
    • Capture the ideas that crossed your review vote threshold
    • Note the current status of each so already-shipped ideas are skipped

    Done when Every idea that crossed the threshold this week is listed with its vote count.

  3. 2
    Airtable - export to the backlog
    airtable.com
    WebRun in Airtable: export to the backlog
    WebRun opens Airtable to export to the backlog.
    • Open the product backlog base in Airtable
    • Add a record for each qualifying idea with its title, votes, and Frill link
    • Set its status to needs review

    Done when Every qualifying idea has a record in the Airtable backlog.

  4. 3
    Notion - link the matching spec
    notion.so
    WebRun in Notion: link the matching spec
    WebRun opens Notion to link the matching spec.
    • Check Notion for an existing product spec matching each idea
    • Attach the spec link to the Airtable record if one exists
    • Leave it unlinked if no matching spec is found yet

    Done when Every idea with an existing spec has that link attached in Airtable.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
frill.co
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Backlog export · Airtable
OutputWhat each run produces - A weekly Airtable backlog of top-voted Frill ideas, each linked to a matching Notion spec where one exists.
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Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does WebRun reply to users on Frill?

No. It never posts publicly on Frill. It only exports the idea to your internal Airtable backlog for the product team to review.

How does it decide which ideas make the export?

It reads each idea's votes gained over the last 7 days in Frill and only exports the ones that cross the review vote threshold you set.

What happens to ideas already shipped?

It reads each idea's current status in Frill and skips anything already marked shipped or in progress, so the backlog stays free of duplicates.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.