Route every new franchise development lead to the right rep instantly
When a new franchise candidate is added in FranConnect, WebRun reads their profile including territory, investment level, and background, scores their fit against your ideal franchisee criteria, logs them to the lead tracker in Google Sheets, and pings the assigned development rep in Slack so high-potential candidates get a same-day follow-up.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically route new franchise development leads to the right rep in FranConnect?
When a new franchise candidate is added in FranConnect, WebRun reads their profile, scores their fit against your ideal franchisee criteria, logs them to a Google Sheets lead tracker, and pings the assigned development rep in Slack within minutes so high-potential candidates always get a fast, personal follow-up.
- High-fit franchise candidates receive a rep alert within minutes of submitting their inquiry
- Every lead scored and routed automatically with no manual triage
- Full candidate pipeline visible in Google Sheets for development team tracking
Built for franchise development teams · multi-unit franchisors · franchise sales managers · franchise development reps
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.franconnect.comin a real browser with your saved login - no setup, no API keys. -
1
FranConnect - read new candidate profile and score fit
franconnect.com How to Automate FranConnect
WebRun opens FranConnect to read new candidate profile and score fit. - Open FranConnect Sales module and locate the newly added franchise candidate record
- Read the candidate's territory interest, investment level, background, and lead source
- Score the candidate against your ideal franchisee profile criteria in the Sales module
- Assign the record to the correct development rep based on territory and capacity
Done when The new candidate is scored and assigned to a development rep in FranConnect.
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2
Google Sheets - log candidate to lead tracker
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log candidate to lead tracker. - Open the Franchise Lead Tracker sheet
- Add a new row with candidate name, territory, investment level, lead source, fit score, and assigned rep
- Flag high-fit candidates with a priority marker for the rep to follow up first
Done when The new candidate is logged in the tracker sheet with all intake fields and a priority flag if applicable.
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3
Slack - alert assigned development rep
slack.com How to Automate Slack
WebRun opens Slack to alert assigned development rep. - Post a lead alert to the assigned development rep in Slack, naming the candidate, territory, fit score, and lead source
- For high-fit candidates, also post to the franchise development channel so the team is aware
- Include a direct link to the FranConnect candidate record for quick access
Done when The assigned rep is alerted in Slack and has a direct link to the FranConnect candidate record.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact the candidate directly?
No. WebRun only alerts your internal development rep in Slack and logs the candidate in Google Sheets. Any outreach to the candidate is made by your rep after reviewing the record.
How does it score franchise candidate fit?
It reads the profile fields in FranConnect including territory, investment level, background, and lead source, and compares them against your configured ideal franchisee criteria to produce a fit score.
What if no rep is assigned to the territory yet?
It flags the candidate in the Google Sheets tracker and posts an alert to the general franchise development Slack channel so a team lead can assign the record manually.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.