Automated D&B Hoovers Contact Coverage Audit
Every Monday, WebRun opens D&B Hoovers, works through your saved target account lists, checks which companies have no named contact in the roles that sign, searches Gmail for anyone your team has already spoken to there, and posts the coverage gaps and the titles to find in Slack.
How do I find target accounts where we have no contact in the buying role?
Every Monday, WebRun opens D&B Hoovers, works through your saved target account lists, and checks which companies have no named contact in the roles that sign. It searches Gmail for anyone your team has already spoken to there, then posts the coverage gaps and titles to find in Slack.
- Accounts stuck for want of a name are identified every Monday
- Each gap names the exact titles to research, not just the company
- Warm names buried in old email threads are surfaced before cold research starts
Built for sales managers · SDR teams · B2B sales · revenue operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
dnb.comin a real browser with your saved login - no setup, no API keys. -
1
D&B Hoovers - audit contacts by buying role
dnb.com
WebRun opens D&B Hoovers to audit contacts by buying role. - Open D&B Hoovers and go through each saved target account list
- For every company, read the contacts you hold and the job titles attached to them
- Compare against the buying roles your deals need, such as the economic buyer, the technical owner and the person who signs
- Mark each account as covered, partly covered, or with nobody in a buying role, and record the D-U-N-S number and industry
Done when Every target account is graded for contact coverage against your buying roles.
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2
Gmail - check who you already know
gmail.com
WebRun opens Gmail to check who you already know. - Search Gmail for past threads with anyone at each uncovered company
- Note the names and titles of people your team has already corresponded with there
- Move those accounts down the list, since a warm name beats fresh research
Done when Accounts where you already have a relationship are separated from cold ones.
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3
Slack - post the coverage gaps
slack.com
WebRun opens Slack to post the coverage gaps. - Post the coverage gaps to the sales channel, largest opportunity first
- For each account, name the buying roles that are missing and the exact titles to go and find
- Flag accounts where an old Gmail thread gives you a warm name to restart with
- Leave outreach to the reps. WebRun never emails or messages a contact
Done when Reps have a ranked list of accounts and the titles they need to fill.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email any of these contacts?
No. WebRun never emails, messages, or connects with a contact. It reads your Gmail history only to find names you already know, and the output is an internal Slack list for your reps.
How does it decide which roles are missing?
You define the buying roles a deal needs, such as economic buyer, technical owner and signer. It grades every account against that list and names the titles still to find.
Does it work on lists we already saved?
Yes. It audits the saved target account lists in D&B Hoovers rather than building new ones, so it grades the accounts your team already decided to chase.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.