Automated Demandbase Intent Account Handoff
Every morning, WebRun signs into Demandbase, finds accounts on your target list showing new intent or a jump in engagement since yesterday, drafts a short outreach email in Gmail for each account owner to review, and posts the ranked handoff list to your sales channel in Slack.
How do I follow up with accounts showing buying intent?
WebRun checks Demandbase each morning for target accounts whose intent or engagement rose overnight, capturing the topics behind the lift and the assigned owner. It drafts a short outreach email per account in Gmail, leaves it unsent for the owner, and posts the ranked handoff list to Slack.
- Surging accounts reach an owner the same morning rather than at the weekly review
- Reps open a written draft instead of a blank compose window
- Every handoff names one owner, so no account is left to chance
Built for B2B sales teams · account based marketing teams · sales development reps · revenue operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
demandbase.comin a real browser with your saved login - no setup, no API keys. -
1
Demandbase - find surging accounts
demandbase.com
WebRun opens Demandbase to find surging accounts. - Sign into Demandbase and open your target account list
- Find accounts whose intent or engagement rose since yesterday
- Capture the account name, the topics driving the lift, and the assigned owner
- Skip accounts already in an active opportunity stage you have excluded
Done when Every surging target account is listed with its topics and its owner.
-
2
Gmail - draft the outreach
gmail.com
WebRun opens Gmail to draft the outreach. - Open Gmail and start an outreach message for each surging account
- Reference the topic the account is researching, not the fact that you are tracking them
- Keep it to three sentences with one clear next step
- Save every message as a draft. The owner reads it and sends it themselves
Done when Every surging account has an unsent outreach draft waiting in Gmail.
-
3
Slack - hand off to the owner
slack.com
WebRun opens Slack to hand off to the owner. - Post the handoff list to your sales channel in Slack
- Rank accounts by the size of the intent lift
- Mention each account owner beside their accounts so ownership is unambiguous
- Note that a draft email is waiting in Gmail for each one
Done when Every surging account has an owner named in Slack and a draft ready for them.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email prospects on its own?
No. Every outreach message is saved as an unsent Gmail draft for the account owner to read, edit, and send. WebRun never emails a prospect by itself.
Does it change anything in Demandbase?
No. WebRun reads your target account list and engagement signals. It never edits an account, changes a list, or updates a score.
How does it decide which accounts count as surging?
By comparing each target account's intent and engagement with yesterday and flagging accounts whose lift passes the threshold you set, so ordinary traffic stays off the list.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.