Automated Buffer Weekly Post Reporting
Every Monday, WebRun opens Buffer, reads the performance of every post published in the last seven days across your connected channels, files a dated scorecard document in Google Drive, and sends you a short WhatsApp summary naming the three posts that worked and the ones that did not.
How do I get a weekly report on which social posts performed best?
WebRun opens Buffer every Monday and reads the performance of every post published in the last seven days across your connected channels. It files a dated scorecard in Google Drive, then sends a WhatsApp summary naming your best and worst posts and the week-over-week direction.
- Every Monday starts with last week's numbers already written up
- Weak posting slots get spotted instead of repeated
- A dated archive of weekly performance builds up in Drive on its own
Built for social media managers · marketing teams · agencies · founders
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
login.buffer.comin a real browser with your saved login - no setup, no API keys. -
1
Buffer - read last week's post performance
buffer.com
WebRun opens Buffer to read last week's post performance. - Open Buffer and switch to the analytics view for each connected channel
- Set the range to the last seven days and list every published post
- Capture the channel, the post text, the publish time, and the engagement figures Buffer reports
- Note which day and time slot each of the strongest posts went out
Done when Every post published in the last seven days is listed with the figures Buffer reports for it.
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2
Google Drive - file the dated scorecard
drive.google.com
WebRun opens Google Drive to file the dated scorecard. - Open your social reporting folder in Google Drive
- Create a dated scorecard document for the week just finished
- Write the full post-by-post table, sorted by engagement, with the channel and time slot for each
- Add a short section comparing this week's totals against the previous week's document in the same folder
Done when A dated scorecard for the week sits in your Drive folder next to the previous ones.
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3
WhatsApp - send the week's verdict
whatsapp.com
WebRun opens WhatsApp to send the week's verdict. - Send your marketing group the three posts that performed best, with the channel and the numbers
- Add the weakest post so the team knows what to stop repeating
- Include the week-over-week direction and a link to the full Drive scorecard
Done when You have this week's social verdict in WhatsApp with a link to the full document.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it publish or reschedule anything in Buffer?
No. WebRun only reads your Buffer analytics. It never publishes a post, edits your queue, or changes a schedule. The scorecard and the WhatsApp summary are the only things it produces.
Which numbers end up in the scorecard?
Only the figures Buffer itself reports for each published post on each connected channel. WebRun copies them as shown and never estimates or fills in a metric Buffer does not give it.
Does it cover every connected channel?
Yes. It walks each channel connected to your Buffer account in turn, so the scorecard covers all of them in one table rather than one network at a time.
Related templates
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