KORONA POS Automated Loyalty Winback Emails
Every Monday, WebRun opens KORONA POS, identifies loyalty members who have not made a purchase in 60 or more days, checks their top-purchased product categories, drafts a personalised winback email with a relevant offer for each, and queues the batch in Mailchimp as a campaign draft for your approval before any email is sent.
How can I automatically win back lapsed loyalty customers at my smoke shop?
Every Monday, WebRun opens KORONA POS, finds loyalty members who have not visited in 60 days, and drafts a personalised winback email for each in Mailchimp, referencing their favourite product category. The campaign sits as a draft for your approval. You review, adjust the offer if needed, and send, bringing lapsed regulars back with targeted outreach.
- High-value lapsed members are identified and targeted every week without manual CRM work
- Emails are personalised by product category so the offer resonates
- No email reaches a customer without owner approval
Built for smoke shop owners · vape shop loyalty managers · tobacco retail customer retention teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
koronapos.comin a real browser with your saved login - no setup, no API keys. -
1
KORONA POS - find lapsed loyalty members and their purchase history
koronapos.com
WebRun opens KORONA POS to find lapsed loyalty members and their purchase history. - Open KORONA POS and navigate to the customer loyalty report
- Filter to members with no transaction in the last 60 days who have an email address on file
- For each lapsed member, note their name, email, last visit date, and top purchase categories
- Rank the list by lifetime loyalty points to prioritise high-value customers first
Done when Lapsed loyalty members are listed with their purchase history and contact details.
-
2
Mailchimp - queue personalised winback emails as campaign drafts
mailchimp.com
WebRun opens Mailchimp to queue personalised winback emails as campaign drafts. - Draft a personalised winback email for each member referencing their favourite product category
- Include a time-limited incentive such as bonus loyalty points or a percentage discount
- Add each email to a new Mailchimp campaign draft, segmented by top category
- Leave the campaign in draft status for the owner to review before sending
Done when The winback campaign is drafted in Mailchimp and awaiting your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email customers without my approval?
No. WebRun creates the campaign as a Mailchimp draft and pauses. You review the emails and hit Send yourself. Nothing goes to customers until you approve.
How does it personalise each email?
It pulls each member's top purchase categories from KORONA POS and uses that to frame the offer, so a vape customer gets a vape-focused message and a cigar customer gets one relevant to them.
What counts as lapsed?
By default, any loyalty member with no transaction in 60 days. You can adjust the threshold to 30, 45, or 90 days depending on your typical purchase frequency.
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