Automated Taboola Weekly Performance Scorecard
Every Monday, WebRun opens Taboola, pulls last week's spend, CTR, and conversions across active campaigns, books a 30 minute performance review on Google Calendar, and posts the full scorecard to Microsoft Teams so the marketing team walks into the review already briefed.
How do I get a weekly Taboola performance scorecard before my review meeting?
WebRun pulls your Taboola campaign performance every Monday, covering spend, CTR, and conversions for the week before. It books a 30 minute review meeting on Google Calendar and posts the full scorecard to Microsoft Teams ahead of time, so the marketing team walks into the review already briefed instead of pulling numbers live.
- The team walks into the review meeting already briefed
- Underperforming campaigns get flagged before the meeting starts
- Weekly performance data is logged without a manual pull
Built for media buyers · content marketing teams · performance marketing agencies · publisher advertising teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
backstage.taboola.comin a real browser with your saved login - no setup, no API keys. -
1
Taboola - pull last week's campaign performance
taboola.com
WebRun opens Taboola to pull last week's campaign performance. - Open Taboola Backstage and review last week's campaign performance
- Capture spend, CTR, and conversions for each active campaign
- Compare against the week before
Done when Last week's performance is captured for every active campaign.
-
2
Google Calendar - book the performance review
calendar.google.com
WebRun opens Google Calendar to book the performance review. - Book a 30 minute performance review meeting for the marketing team
- Title it with this week's date range
- Schedule it for early in the week
Done when A performance review meeting is on the calendar.
-
3
Microsoft Teams - post the scorecard
microsoft.com
WebRun opens Microsoft Teams to post the scorecard. - Post the full scorecard to the marketing channel ahead of the meeting
- Highlight the strongest and weakest performing campaigns
- Flag any campaign with a meaningful CTR or conversion drop
Done when The marketing channel has this week's scorecard before the review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change bids or budgets on a campaign?
No. WebRun only reads performance data from Taboola and reports it. Adjusting a bid, budget, or creative stays a decision for the marketing team.
Does it send the meeting invite to clients?
No. The calendar booking is for your internal marketing team only. WebRun never invites a client or external party.
What counts as a meaningful drop?
You set the threshold for CTR or conversion change that's worth flagging, so the scorecard highlights what actually needs discussion.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.