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For retail shop owners running Square Loyalty, cafe and coffee shop owners & service businesses with loyalty programs

Draft your Square Loyalty campaign messages before the next promotion

Every Monday, WebRun opens Square Loyalty, identifies members who are one visit away from a reward and members who have not redeemed in 30 days, drafts a targeted message for each segment, and logs both groups in Google Sheets with the draft text for your team to review before any campaign goes out.

  • No credit card
  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Every Monday at 9:00 AM WebRun
1 Square identify loyalty segments: near-reward and lapsed redeemers
2 Google Sheets log each segment with draft campaign messages for review
Run a sample
In short

How do I automatically draft Square Loyalty campaign messages for at-risk and near-reward members?

WebRun opens Square Loyalty every Monday, identifies members one step from their next reward and members who have not redeemed in 30 days, drafts a targeted message for each group, and logs both segments in Google Sheets for your team to review. No customer message is sent without human approval.

  • Near-reward members are identified and messaged before they forget their points
  • Lapsed redeemers are re-engaged with a relevant offer, not a generic blast
  • No loyalty outreach goes out without a team member reviewing it first

Built for retail shop owners running Square Loyalty · cafe and coffee shop owners · service businesses with loyalty programs · Square merchants with repeat customers

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens squareup.com/dashboard/loyalty in a real browser with your saved login - no setup, no API keys.

  2. 1
    Square - identify loyalty segments: near-reward and lapsed redeemers
    squareup.com How to Automate Square
    WebRun in Square: identify loyalty segments: near-reward and lapsed redeemers
    WebRun opens Square to identify loyalty segments: near-reward and lapsed redeemers.
    • Open Square Dashboard and navigate to Loyalty
    • Filter for members one stamp or point away from their next reward
    • Filter for members who have not redeemed any points in the last 30 days
    • Capture member name, email, point balance, and last visit date for each segment

    Done when Near-reward members and lapsed redeemers are both identified with their details.

  3. 2
    Google Sheets - log each segment with draft campaign messages for review
    google.com How to Automate Google Sheets
    WebRun in Google Sheets: log each segment with draft campaign messages for review
    WebRun opens Google Sheets to log each segment with draft campaign messages for review.
    • Log near-reward members on tab one with a draft 'You are almost there' message for each
    • Log lapsed redeemers on tab two with a draft 're-engage' message referencing their points balance
    • Set campaign status for all rows to 'Awaiting approval' so nothing sends until team review

    Done when Both segments are logged with draft messages awaiting approval.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
squareup.com/dashboard/loyalty
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Loyalty campaign drafts · Google Sheets
OutputWhat each run produces - A Google Sheet with two tabs: near-reward loyalty members and lapsed redeemers, each with a draft campaign message awaiting team approval before sending.
Spreadsheet
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will WebRun send the campaign messages to loyalty members automatically?

No. All draft messages are queued in Google Sheets for your team to review and approve. No loyalty member is contacted until a human sends the message through Square or your chosen channel.

Can it target members by specific reward tier or point level?

Yes. Set the near-reward threshold (e.g. one stamp away or within 50 points) and the lapse window during setup. WebRun applies those filters each week.

Does it work with Square Loyalty programs that use stamps as well as points?

Yes. Square Loyalty supports both stamp-based and point-based programs and WebRun works with either model, flagging members based on whichever unit your program uses.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.