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Automated Serpstat Competitor Tracking Setup

When a new competitor tracking project starts, WebRun checks Serpstat for setup progress each morning, adds tracked domains and keywords as they're confirmed, logs each setup step to Notion, and updates a Google Sheet once the project is fully live.

Runs on WebRun · Strict Lockdown policy
Every morning until setup is complete WebRunorchestrates each step
1 Serpstat check project setup progress
2 Notion log each setup step
3 Google Sheets update once tracking is live
In short

How do I track setup progress for a new Serpstat competitor project?

WebRun checks a new Serpstat competitor tracking project each morning, confirming which domains and keywords are configured, logs each setup step to Notion, and adds the project to a Google Sheet index once tracking is fully live, so new competitor research starts without a manual setup checklist.

  • New tracking projects are set up without a manual checklist
  • Setup status is visible in Notion at every step
  • Live projects are indexed automatically in one Google Sheet

Built for SEO teams · competitive intelligence analysts · digital marketing agencies · content strategists

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens serpstat.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Serpstat - check project setup progress
    serpstat.com
    WebRun in Serpstat: check project setup progress
    WebRun opens Serpstat to check project setup progress.
    • Open Serpstat and review the new project's setup
    • Check which competitor domains and keywords are configured
    • Note what's still missing before tracking can go live

    Done when The project's current setup status has been identified.

  3. 2
    Notion - log each setup step
    notion.so
    WebRun in Notion: log each setup step
    WebRun opens Notion to log each setup step.
    • Open the project setup page in Notion
    • Log each setup step completed and what's still outstanding
    • Note who requested the project and why

    Done when The Notion page reflects the project's real setup status.

  4. 3
    Google Sheets - update once tracking is live
    google.com
    WebRun in Google Sheets: update once tracking is live
    WebRun opens Google Sheets to update once tracking is live.
    • Open the competitor tracking index in Google Sheets
    • Add a row for the new project once tracking is live
    • Include the tracked domains and keyword count

    Done when The sheet lists the project once it's fully set up.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
serpstat.com
ScheduleRuns automatically on this cadence
Every morning until setup is complete
DeliveryHow each run's result reaches you
Setup log · Notion
OutputWhat each run produces - A setup log showing configured domains, keywords, and what's still outstanding for the new project.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it choose which competitors to track?

No. WebRun only tracks setup progress for the domains and keywords you've specified. It never adds a competitor or keyword on its own.

How do I know when the project is ready?

Once every setup step is complete, the project is added to the Google Sheet index, so you have a clear signal that tracking is live.

Where can I see what's still missing?

The Notion page lists exactly what's configured and what's outstanding, so anyone can pick up the setup without starting over.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.