Automated Paddle Failed Payment Recovery
Every morning, WebRun signs in to your Paddle vendor dashboard, finds the subscriptions whose latest transaction failed, reads each customer's plan, value, and how many attempts have already been made, writes the recovery list into Notion, and opens a Trello card per account so a person reaches out while the subscription still exists.
How do I recover failed subscription payments before customers churn?
WebRun signs in to Paddle every morning and finds the subscriptions whose latest payment failed, with the customer, plan value, failure reason, and lapse date. It ranks them into a Notion recovery list and opens an owned Trello card, so someone reaches out while the subscription still exists.
- Accounts about to lapse get a human before they do
- The biggest value at risk is worked first, every morning
- Payments that recover on their own are closed, not chased
Built for SaaS founders · retention teams · billing operations · customer success
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
vendors.paddle.comin a real browser with your saved login - no setup, no API keys. -
1
Paddle - find subscriptions with a failed payment
WebRun opens Paddle to find subscriptions with a failed payment. - Sign in to the Paddle vendor dashboard and open the transactions list
- Filter to transactions that failed since the last run and match each to its subscription
- Capture the customer, the plan, the amount, and the reason the payment failed
- Note how many retry attempts have already run and when the subscription would lapse
- Read only. WebRun never retries a charge, changes a plan, or cancels a subscription
Done when Every failed payment is matched to its subscription, customer, and lapse date.
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2
Notion - build the recovery list
WebRun opens Notion to build the recovery list. - Add a row per affected subscription to your recovery list
- Record the customer, the plan value, the failure reason, the attempts so far, and the lapse date
- Rank by value at risk and by how little time is left before the subscription ends
- Mark rows resolved where the payment has since gone through
Done when The recovery list holds every open failure, ranked by value and urgency.
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3
Trello - give each account an owner today
WebRun opens Trello to give each account an owner today. - Open a card on your retention board for each account with a failed payment
- Put the customer, the plan value, the failure reason, and the lapse date on the card
- Assign the card to whoever owns that account and set the due date before the lapse
- Leave the customer contact to a person. WebRun never emails the customer or retries the card
Done when Every account with a failed payment has a dated card and a named owner.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it retry the card or email the customer?
No. WebRun reads the failed transactions and builds an internal list. Retrying a charge, emailing a customer, and cancelling a subscription are all left to a person, so no card is touched by an automation.
How does it decide what to work first?
It ranks by the plan value at risk and by how little time remains before the subscription lapses, so the biggest accounts closest to their deadline sit at the top of the list.
What about payments that recover on their own?
WebRun reads live transaction status each morning, so a subscription whose retry succeeded is marked resolved in Notion and its card is closed rather than chased.
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.