Automated Optimizely Experiment Handoff
Every morning, WebRun opens Optimizely, checks every running experiment's sample size and statistical significance, messages the experiment's owner on WhatsApp the moment one is ready to call, and schedules a decision meeting on Google Calendar.
How do I get notified the moment an Optimizely experiment reaches significance?
WebRun checks every running Optimizely experiment each morning for statistical significance. The moment one is ready to call, it messages the experiment's owner on WhatsApp with the leading variation and result, and schedules a decision meeting on Google Calendar, so a significant test gets a timely call instead of running past its answer.
- Significant experiments get a same-day decision meeting, not a forgotten result
- Owners get a direct WhatsApp message instead of checking Optimizely manually
- Tests stop running past the point where the answer is already clear
Built for product managers · growth teams · conversion rate optimization teams · experimentation teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.optimizely.comin a real browser with your saved login - no setup, no API keys. -
1
Optimizely - check experiments for significance
optimizely.com
WebRun opens Optimizely to check experiments for significance. - Open Optimizely and list all running experiments
- Check each experiment's sample size and statistical significance
- Note which variation is leading and by how much
Done when Every running experiment has been checked for significance.
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2
WhatsApp - message the owner
whatsapp.com
WebRun sends a WhatsApp message to the owner. - Message the experiment's owner the moment it reaches significance
- Include the leading variation and the result
Done when The owner has a WhatsApp message for every experiment that's ready to call.
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3
Google Calendar - schedule a decision meeting
calendar.google.com
WebRun opens Google Calendar to schedule a decision meeting. - Schedule a short decision meeting for the owner to review the result
- Attach the experiment name so the invite is self-explanatory
Done when A decision meeting is scheduled for every significant experiment.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it end the experiment or ship the winning variation on its own?
No. WebRun only detects significance and hands it off. Ending the test and shipping the winner is a decision left to the owner.
How does it decide an experiment is ready to call?
It checks the same statistical significance and sample size Optimizely itself reports, so the handoff reflects a real result, not an early trend.
What if an experiment loses significance later?
It checks live results each morning, so an experiment that's no longer significant is skipped until it crosses the bar again.
Related templates
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