Automated ON24 Post Webinar Lead Export
Every hour, WebRun checks ON24 for webinars that just ended, exports the attendee list with time watched and poll or question activity as an engagement signal, logs each attendee as a row in Airtable, and posts a recap page to Notion for the marketing team.
How do I export ON24 webinar leads ranked by engagement?
WebRun checks ON24 every hour for webinars that just ended, exports the attendee list ranked by time watched and interaction, logs each attendee as a row in Airtable, and posts a recap page to Notion for marketing, so the highest engaged leads are visible within an hour of the session closing.
- Engagement ranked leads are ready within an hour of the session
- Highest engaged attendees are tagged for priority follow up
- Marketing gets a recap without exporting ON24 data by hand
Built for B2B marketing · demand generation · webinar hosts · sales development
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.on24.com/loginin a real browser with your saved login - no setup, no API keys. -
1
ON24 - pull the attendee engagement data
on24.com
WebRun opens ON24 to pull the attendee engagement data. - Open ON24 and find webinars that ended in the last hour
- Pull each attendee's time watched and poll or question activity
- Rank attendees by engagement level
Done when Every attendee's engagement data for the session is captured.
-
2
Airtable - log each attendee as a row
airtable.com
WebRun opens Airtable to log each attendee as a row. - Open the webinar leads base in Airtable
- Add one row per attendee with their engagement rank
- Tag the highest engagement attendees for priority follow up
Done when Every attendee has a logged, ranked row in Airtable.
-
3
Notion - post the recap page
notion.so
WebRun opens Notion to post the recap page. - Update the webinar recap page in Notion
- Summarize total attendees and the top engaged group
- Link back to the full Airtable export
Done when Marketing has a recap page in Notion for the session.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun email or contact the attendees?
No. It only exports attendee engagement data that ON24 already captured. Any outreach to an attendee is sent by your marketing or sales team.
How is engagement ranked?
By time watched and interaction with polls or the Q&A during the session, so attendees who watched the whole thing and engaged rank above those who dropped off early.
What happens to attendees who registered but did not attend?
They are included in the export with zero engagement noted, so the full registrant list stays visible even though they did not join.
Related templates
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