Keep members engaged with timely benefit and program reminders
Every Monday, WebRun opens Blackbaud Altru, finds members approaching a one-year anniversary or a seasonal program window, logs the cohort in a Google Sheet, and drafts personalised benefit-reminder emails in Mailchimp for your membership team to review before any message goes out.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically remind museum members about their benefits and upcoming programs?
Every Monday, WebRun opens Blackbaud Altru to find active members approaching their one-year anniversary or who have not visited in 90 days, logs the cohort in Google Sheets to prevent over-messaging, and drafts personalised benefit-reminder campaigns in Mailchimp. The membership team reviews and approves every campaign before a single email is sent.
- Anniversary members are celebrated automatically with a personalised email each year
- Inactive members are re-engaged before they lapse, without extra staff research time
- Over-messaging is prevented by the Google Sheet frequency tracker built into each run
Built for museum membership coordinators · cultural attraction member engagement staff · botanical garden member relations · nonprofit membership retention teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.blackbaud.comin a real browser with your saved login - no setup, no API keys. -
1
Blackbaud Altru - find members at key engagement milestones
blackbaud.com How to Automate Blackbaud Altru
WebRun opens Blackbaud Altru to find members at key engagement milestones. - Open Altru and navigate to Memberships
- Find active members whose join date anniversary falls within the next 14 days
- Also find members who have not visited in 90 or more days but whose membership is still active
- Capture each member's name, membership level, anniversary date, and last visit or activity date
Done when Members at an engagement milestone (anniversary or lapsing-risk) are listed with their details.
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2
Google Sheets - log the engagement cohort
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the engagement cohort. - Open the Member Engagement Reminders tracking sheet (or create one if it does not exist)
- Append a row for each member with their name, level, milestone type, and contact email
- Flag members who received a reminder in the past 60 days to avoid over-messaging them
Done when Every at-milestone member is logged in the Google Sheet with their engagement details.
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3
Mailchimp - draft personalised benefit reminder campaigns
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft personalised benefit reminder campaigns. - Open Mailchimp and navigate to Campaigns
- Create a draft campaign for anniversary members highlighting their year of support and upcoming member-exclusive events
- Create a separate draft for inactive members listing the benefits they have not used recently
- Personalise each campaign with the member's first name and membership level
- Save all campaigns as drafts and do not schedule or send without team review and approval
- Never trigger any Mailchimp send without explicit membership team sign-off
Done when Draft Mailchimp campaigns exist for both anniversary and inactive-member cohorts, ready for team review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails to members without the membership team approving them?
No. Every campaign is saved as a Mailchimp draft. The membership team reviews the audience, subject line, and content before scheduling or sending. No message goes to a member automatically.
How does it avoid messaging a member too frequently?
WebRun logs each reminder in the Google Sheet with the date sent. On the next run, it skips any member who received a reminder in the past 60 days, preventing over-messaging while keeping the cadence consistent.
Can it track seasonal program reminders, like summer camp or holiday events?
Yes. During setup you can add seasonal program windows with their dates. WebRun will identify active members who have not yet registered for those programs and include them in the relevant reminder batch.
Related templates
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