Kick off a warm welcome journey for every new museum member
When a new membership is sold in Blackbaud Altru, WebRun updates the constituent record, drafts a personalised day-one welcome email in Gmail for team review, adds the member to the correct Mailchimp onboarding audience, and pings the membership team in Slack so a real person can send the welcome and make a great first impression.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically kick off a welcome journey for new museum members?
When a new membership is sold in Blackbaud Altru, WebRun confirms the constituent record, drafts a personalised welcome email in Gmail with membership benefits and upcoming events, adds the member to the right Mailchimp onboarding audience, and pings the membership team in Slack. Staff review and approve the welcome email before it reaches the new member.
- Every new member receives a personalised welcome email drafted within minutes of joining
- New members are tagged in Mailchimp automatically so the nurture sequence starts on schedule
- The membership team is alerted in Slack the same day so no new member waits more than a few hours for their welcome
Built for museum membership coordinators · cultural attraction member relations staff · zoo and aquarium membership teams · nonprofit membership onboarding
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.blackbaud.comin a real browser with your saved login - no setup, no API keys. -
1
Blackbaud Altru - confirm the new membership details
blackbaud.com How to Automate Blackbaud Altru
WebRun opens Blackbaud Altru to confirm the new membership details. - Open Altru and find the new membership transaction under Memberships
- Confirm the member's name, membership level, start date, and primary email address
- Check whether a constituent record already exists and create one if it does not
- Note any family members or benefits included in the membership level
Done when The new member's Altru constituent record is confirmed with full membership details.
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2
Gmail - draft the day-one welcome email
gmail.com How to Automate Gmail
WebRun opens Gmail to draft the day-one welcome email. - Draft a warm, personalised welcome email using the new member's name and membership level
- Include their member benefits, how to use their digital or physical membership card, and upcoming member-exclusive events
- For family memberships, list the names of all family members included
- Save the draft unsent so a membership team member can review and send it the same day
- Never send welcome emails automatically without a staff member reviewing and approving each one
Done when A personalised welcome email draft is saved in Gmail for the new member.
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3
Mailchimp - add the member to the onboarding audience
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to add the member to the onboarding audience. - Open Mailchimp and navigate to Audience
- Add the new member's email address to the correct membership-level audience segment
- Apply the onboarding tag so the automated nurture sequence begins on its normal schedule
- Do not trigger any immediate Mailchimp send; the welcome email is handled via the Gmail draft
Done when The new member is added to the correct Mailchimp audience with the onboarding tag applied.
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4
Slack - notify the membership team
slack.com How to Automate Slack
WebRun opens Slack to notify the membership team. - Post a brief new-member notification to the membership team channel with the member's name and level
- Note that the welcome email draft is ready for review in Gmail
- Remind the team to send the welcome email the same day for the best first impression
Done when The membership team has a Slack notification with the new member's details and a prompt to send the welcome draft.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the welcome email to the new member automatically?
No. The welcome email is saved as a Gmail draft so a staff member can review the wording and add a personal touch before sending. WebRun never sends member-facing emails without human approval.
What if the new member already has a Mailchimp contact from a previous visit?
WebRun adds the onboarding tag to the existing Mailchimp contact rather than creating a duplicate. If the member was previously unsubscribed, WebRun flags that in the Slack notification so the team can follow up directly.
Does it handle family memberships with multiple card holders?
Yes. WebRun reads the family member names from the Altru membership record and includes them in the welcome email draft. Each family member is also added to the Mailchimp audience under the primary contact.
Related templates
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