Automated Memberful Churn Risk Tracking
Every morning, WebRun opens Memberful, checks members with a failed or expiring payment, logs each one to Airtable with their plan and days remaining, and updates a Notion churn-risk page ranked by urgency.
How do I track Memberful members at risk of losing access?
WebRun checks Memberful every morning for members with a failed or expiring payment, capturing their plan, amount, and days until access is revoked. It logs each one to Airtable and updates a Notion churn-risk page ranked by urgency, so you always know how many members and how much revenue are actually at risk today.
- You always know how much revenue is currently at risk
- At-risk members are tracked without checking Memberful billing by hand
- Recovered payments clear themselves off the risk list automatically
Built for newsletter creators · membership sites · online communities · podcasters with paid tiers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
memberful.comin a real browser with your saved login - no setup, no API keys. -
1
Memberful - check failed and expiring payments
memberful.com
WebRun opens Memberful to check failed and expiring payments. - Open Memberful and list members with a failed or expiring payment
- Capture the plan, amount, and days until access is revoked
- Note members already in Memberful's dunning retry cycle
Done when Every member at risk of losing access is identified with their status.
-
2
Airtable - log members at risk
airtable.com
WebRun opens Airtable to log members at risk. - Add or update a row per at-risk member with plan and days remaining
- Move members whose payment recovered back to Active
- Skip members already logged with no change
Done when The Airtable member base reflects who's currently at risk.
-
3
Notion - update the churn-risk page
notion.so
WebRun opens Notion to update the churn-risk page. - Update the churn-risk page with the current count and total revenue at risk
- List the members closest to losing access first
- Leave reaching out to a member to your team
Done when The Notion churn-risk page matches today's Memberful status.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it cancel or email members about their payment?
No. Memberful handles payment retries and member emails itself. WebRun only reads the status and tracks it in Airtable and Notion.
What counts as at risk?
Any member with a failed charge or a payment expiring soon, based on what Memberful's own billing status shows.
What happens when a payment recovers?
The member is moved back to Active in Airtable automatically, so the churn-risk page only ever shows who's actually still at risk.
Related templates
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