Automated Meltwater Media Mention Digest
Every morning, WebRun opens Meltwater, reviews new media and social mentions of your brand since yesterday, logs anything notable or negative as a Trello card for PR follow up, and alerts your team on WhatsApp with the overall mention count and tone.
How do I stay on top of daily media and social mentions?
WebRun checks Meltwater every morning for new media and social mentions of your brand, logs anything notable or negative as a Trello card for PR follow up, and alerts your team on WhatsApp with the day's mention count and tone. It never responds to press itself, leaving outreach to your PR team.
- Negative or high reach mentions get flagged the same morning
- PR follow ups are logged in one Trello queue instead of scattered notes
- The team gets a daily tone read without opening Meltwater by hand
Built for PR teams · comms teams · brand marketers · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.meltwater.comin a real browser with your saved login - no setup, no API keys. -
1
Meltwater - review new media and social mentions
meltwater.com
WebRun opens Meltwater to review new media and social mentions. - Open Meltwater and review new mentions since yesterday
- Note the source, reach, and sentiment for each mention
- Flag anything notable, high reach, or negative
Done when Every new mention since yesterday has been reviewed.
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2
Trello - log notable mentions as cards
trello.com
WebRun opens Trello to log notable mentions as cards. - Create a card for each notable mention with source, reach, and a link
- Note whether it needs a PR follow up or is just worth watching
- Move a card to Done once your team has actioned it
Done when Every notable mention has a Trello card in the PR queue.
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3
WhatsApp - alert your team
whatsapp.com
WebRun opens WhatsApp to alert your team. - Send the team a WhatsApp alert with the total mention count and overall tone
- Call out any negative or high reach mention first
- Link to the Trello board for the full queue
Done when The team has today's mention count and tone on WhatsApp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun respond to press or journalists?
No. It only reads and logs mentions. Any outreach to press or a public response is always handled by your PR team.
What counts as notable?
High reach coverage or anything with a negative tone gets logged as a Trello card first, ahead of routine mentions.
Does it cover social mentions or just news coverage?
Both. It reads media coverage and social mentions together, so nothing gets missed because it's on a different channel.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.