Automated Marketo Nurture Stream Checks
Every Monday, WebRun opens Marketo, walks each engagement program stream, counts how many people have received every email in it and now sit exhausted, checks whether a transition rule moves them anywhere, opens a Trello card for each stream that needs new content, and records the counts in Notion.
How do I find nurture streams where people have run out of content?
WebRun reviews your Marketo engagement programs every Monday and counts the members who have received every email in a stream and now sit exhausted. It checks whether a transition rule moves them onward, opens a Trello card for each stream needing new content, and records the numbers week by week in Notion.
- Leads stop going quiet at the end of a stream unnoticed
- Streams with no transition rule are named first
- Exhausted counts have a week on week trend, not a one off look
Built for marketing operations leads · demand generation teams · B2B marketers · campaign managers · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
login.marketo.comin a real browser with your saved login - no setup, no API keys. -
1
Marketo - count exhausted members per stream
- Open Marketo and list the engagement programs currently running
- For each stream, count the members who have received every email in it and are now exhausted
- Record how many active emails the stream still has, and how fast members are moving through
- Check whether a transition rule exists to move exhausted members to another stream
- Note the smart lists feeding each stream so a shrinking intake is visible too
- Read only. WebRun never adds content, edits a stream, or changes a transition rule
Done when Every stream has an exhausted member count and a yes or no on having somewhere to send them.
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2
Trello - open a card for each stream needing content
trello.com
WebRun opens Trello to open a card for each stream needing content. - Add a card to your marketing board for each stream with people sitting exhausted
- Title it with the program and stream, and put the exhausted count in the description
- Put streams with no transition rule at the top, since those leads simply stop hearing from you
- Close cards for streams where new content has since been added
Done when Every stream needing content or a transition rule has an open Trello card.
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3
Notion - record the stream by stream numbers
notion.so
WebRun opens Notion to record the stream by stream numbers. - Update your nurture page in Notion with one row per stream
- Record exhausted members, active emails remaining, and whether a transition rule exists
- Show the week on week change so a stream filling up with exhausted members is caught early
- Keep the history so you can see how long each stream typically lasts before it runs dry
Done when This week's stream by stream numbers are recorded in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change my engagement programs or send anything?
No. WebRun reads the programs and never adds an email, edits a stream, changes a transition rule, or triggers a send. It reports the gap and the marketer decides how to close it.
How is this different from a pre-send check on one email?
A pre-send check covers a single campaign about to go out. This watches the always on nurture, where the failure is silent: people finish the stream and quietly stop hearing from you.
What counts as an exhausted member?
Someone who has received every active email in a stream and has nothing left to be sent. WebRun counts them per stream and flags the ones with no transition rule to move them onward.
Related templates
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