Automated Marchex High Value Call Alerts
Every hour, WebRun checks Marchex call analytics for calls whose transcript matched a high value keyword such as pricing, ready to buy, or a competitor name, alerts the manager on Telegram with the call detail, and drafts a short follow up text through Twilio, left unsent for a human to review before it reaches the caller.
How do I catch high value calls flagged by Marchex analytics?
WebRun checks Marchex call analytics every hour for calls matching a high value keyword like pricing or ready to buy, alerts the manager on Telegram, and drafts a follow up text through Twilio for a human to approve, so a hot caller gets a fast, reviewed response instead of waiting for the next report.
- High value calls are flagged within the hour they happen
- Every follow up text is reviewed before it reaches a caller
- Managers get the caller and keyword, not just a count
Built for sales teams · marketing attribution teams · call center managers · demand generation
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
marchex.comin a real browser with your saved login - no setup, no API keys. -
1
Marchex - find calls with high value keywords
marchex.com
WebRun opens Marchex to find calls with high value keywords. - Open Marchex and load calls from the last hour
- Check call analytics for high value keyword matches
- Capture the caller number and the keyword matched
Done when Every call matching a high value keyword this hour is captured.
-
2
Telegram - alert the manager
telegram.org
WebRun opens Telegram to alert the manager. - Send the manager a Telegram alert naming the matched keyword
- Include the caller number and call time
- Note the source campaign if available
Done when The manager has been alerted internally about the high value call.
-
3
Twilio - draft a follow up text
twilio.com
WebRun opens Twilio to draft a follow up text. - Draft a short follow up text referencing the call
- Leave the draft unsent for a human to review and approve
- Include a suggested next step
Done when A follow up text draft exists for the caller, unsent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will the follow up text send on its own?
No. WebRun only drafts it through Twilio. A human has to review and approve it before the caller receives anything.
What counts as a high value keyword?
Whatever language your team defines as a buying signal, for example pricing or ready to buy, drawn from Marchex's own call analytics rather than a new detection layer.
How fast does a high value call get flagged?
WebRun checks Marchex every hour, so a matching call reaches the manager on Telegram and gets a draft ready within that hour.
Related templates
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